No Labels purports to be a third party that's all about upending the American political system—so why is it trying to recruit from within that exact political system? That's the topic Alexander Burns ponders in a column at Politico Magazine in which he argues that a celebrity would be better suited for the job of No Labels presidential nominee than, say, a senator, a governor, or anyone else who's been, for decades in many cases, a member of the very establishment the party supposedly wants to disrupt. The three people Burns suggests No Labels try to recruit:
- Ramit Sethi: The bestselling author of I Will Teach You to Be Rich, now also a Netflix star, "is lively, telegenic, increasingly ubiquitous and thoroughly branded as an authority on the close-to-home checkbook issues that are most important to most voters," Burns writes.