As Olympic sprinters race down the tracks, will London's Internet infrastructure be able to keep up?

Those responsible for British capital's network of fiber optic cables, phone masts and wifi hotspots say they're bracing for a data deluge to coincide with the summer games.

James Blessing of Britain's Internet Service Providers Association says that there is a "potential for a massive hit on the infrastructure."

Network engineers face a one-two punch: One is the influx of smartphone-wielding spectators, many eagerly updating their Facebook status from the Olympic Stadium or keeping up with the medal tally on Twitter. The second is unprecedented flow of video being streamed live across the Internet by Britain's national broadcaster, the BBC.