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On April 30, 2026, discount retail leader Dollar General (DG) announced a tri-party collaboration with retail media infrastructure provider Kevel and demand-side platform The Trade Desk to roll out a first-of-its-kind unified retail media solution. The offering eliminates longstanding fragmentation
Dollar General (DG) - Partners with Kevel and The Trade Desk to Launch Industry-First Unified Retail Media Solution - Revision Upgrade
DG - Stock Analysis
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