Lonely at the Top for Yahoo CEO Yang

Being the CEO of Yahoo is no cakewalk, according to co-founder Jerry Yang, speaking yesterday at a conference in California, News.com reports. "It is a lonely job in the sense that you have to make some of the tough calls," Yang said of the job he finally took 13 years after co-founding the company. Among those tough decisions for Yang, since his ascension in June, has been how to deal with the dominance of Google.

Though Google has broken away in the success of itssearch advertising, Yang cited Yahoo as "embracing the change" that advertising is undergoing in the world of Web 2.0.  Despite some success with display ads, Yang also described the struggle to keep Yahoo relevant, saying, "I feel some urgency for what Yahoo has to do, and we have some challenges." (More Yahoo stories.)