McD's Perks Up Coffee, Menu

Burger chain, er, beverage destination adds gourmet coffee, frappes, smoothies
By Jim O'Neill,  Newser Staff
Posted Nov 14, 2007 9:00 AM CST
McD's Perks Up Coffee, Menu
A McDonalds's sign across from Wrigley Field, home of the Chicago Cubs, welcomes fans.   (Associated Press)

Vanilla lattes, cafe mochas, and caramel cappuccinos are coming to your local Golden Arches as McDonald’s Corp. positions itself to take a slice of the booming $12 billion specialty beverage market and become a “beverage destination,” reports the AP. McDonald’s will launch a sausage skillet burrito in two weeks and a Southern-style chicken biscuit next year.

The fast-food giant said the rollout will take more than a year and also will include tea, frappes, smoothies, and bottled beverages. McDonalds, which plans to open 1,000 stores annually, said it will scale back the number of company-owned stores to make the company more “locally relevant.” Shares rose 6 cents to $57.10 yesterday. (More McDonald's stories.)

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