Gaga for Gaga? It’s time to start a virtual farm. Lady Gaga is releasing exclusive new tracks from her album via a special “GagaVille” estate in FarmVille, the AP reports. Players of the online game must accomplish certain tasks to hear one new song per day between May 17 and 19; non-exclusive songs can be unlocked in the following days, ahead of the release of her album Born This Way on May 23.
“Lady Gaga is as passionate about her fans as we are about our players,” says a director at FarmVille maker Zynga. “This really was a great meeting of the minds to create an innovative and playful experience for those folks.” It’s the first time the company has obtained exclusive tracks for a game, and the singer’s farm will be the first one devoted entirely to an artist. Not a FarmViller? You can still win concert tickets by playing a Gaga word of the day in Words With Friends. (More Lady Gaga stories.)