Justin Bieber Channels Peter Pan in Perfume Ad

Justin Bieber looks more than passingly like a Lost Boy in the debut commercial for his just-launched perfume, Someday (the antidote to Never Never?). The Boy Wonder flies through the clouds with a girl looking suspiciously like Wendy before planting a kiss on her cheek in her bedroom. The ad was filmed on a zero gravity plane to get the Peter Pan flying effect, and will air on Glee's season finale.

Besides borrowing Peter Pan images, Bieber has also copied the plastic rose that sits atop his perfume bottle, just as an extremely similar rose bedecks Marc Jacobs' Lola perfume, notes BellaSugar. No word from the Biebs on that, but he has turned on the charm when it comes to pitching his scent. “I wanted to do a fragrance for women basically because I want to be smelling the girls' neck, I want to tell the girls what I like and what I think is going to be hot," Bieber told Ryan Seacrest yesterday. Oh, it's for moms, too, said the singer. Spoken like a true Lost Boy. (More perfume stories.)