Hipster Start-Up Offers New Hires a Year's Supply of Beer

A tech start-up in San Francisco is offering perks to new hires consistent with its name: Hipster. Successful applicants will get $10,000, a year's supply of Pabst Blue Ribbon, skinny jeans, Buddy Holly glasses, brown boots, etc. It's a sign of the ultra-fierce competition for engineers among tech companies, notes the New York Times. The site allows people to post questions about their communities ("Where are the best breakfast tacos in Austin?" reads one) and others to answer them. It's also looking to expand; hence the unusual ad campaign.

"We wanted to do something that would break through the noise, and get the attention of the people we’re trying to reach,” says one of the company founders. And it appears to be working: In one day, Hipster got about two dozen top-level applicants from companies such as Google and Twitter, he says. “Getting these 20 people into interviews would have cost hundreds of thousands in recruiter’s fees, and we did it for free." (And on the flip-side, we have this would-be lawyer, who is suing for $50 million since she can't find a job...)