Here Comes the Plug-In Cadillac

Looking to ride like an environmentally conscious gangster? Well good news: GM has officially greenlighted its long-rumored plug-in Cadillac, sporting a slightly suped up version of the Chevy Volt’s drivetrain. It’ll be based on the Cadillac Converj concept car it first showed off two years ago, though it’s being renamed the “ELR” in keeping with Cadillac naming conventions, Wired reports.

“The concept generated instant enthusiasm,” says Cadillac’s VP of marketing. “The ELR will offer something not otherwise present—the combination of electric propulsion with striking design and the fun of luxury coupe driving.” No price has yet been announced, but expect it to be wallet-busting—the Volt, after all, costs $44,680. But “that cost is more easily masked in a car like this,” one industry analyst says. “You expect a Cadillac to cost a lot.” (More plug-in hybrid stories.)