Zuckerberg Has Grown-Up Plans for Facebook

With Facebook's IPO on the way, Mark Zuckerberg is looking to the future. Over the past year and a half, the site's CEO has worked toward a more mature company, reports the Wall Street Journal. He's seeking blue-chip status and beyond. "There was a period in Microsoft's evolution where they said, we want to put a computer on everyone's desk," he tells the newspaper. "That's the way that I want to run Facebook," with a "longer vision of where we think the world should be."

To that end, the firm has been practicing for a bigger stage. In addition to hiring a strong executive and legal team in recent years, Facebook workers have been training for the IPO, taking simulated analysts' questions and writing up scripts for earnings calls. While tech companies don't usually rank among the blue chips, Facebook's "scale" could make the difference, says an analyst. To reach his goals, Zuckerberg is even making some sacrifices of his own: Instead of wearing his iconic Adidas sandals, he's graduated to Brooks sneakers. (More Facebook stories.)