Matt Lauer Joins Twitter, With Questionable Strategy

We assume that, at some point, Matt Lauer plans to tweet about something, anything, other than Justin Bieber. But since launching his Twitter account this morning, the Biebs has been Lauer's sole topic of conversation. "Twitter Newbie Matt Lauer Already Has the Whole Thing Figured Out," declares Noreen Malone on Daily Intel. And she appears to be right, because Mashable notes that Lauer accumulated 40,000 followers in 15 minutes—likely thanks to Bieber asking his millions of followers to start following the Today host. (As of this writing, Lauer has more than 87,000 followers.)

Why all the Bieber-Lauer love? The singer performed on Today this morning and helped Lauer launch his account, the Huffington Post notes. Biebs even sent out Lauer's first tweet, but promised, "I'm going to speak very proper, because I know that's how you talk." (More Matt Lauer stories.)