Is the Xbox 360 Going Blu?

"Can't say it's not a bummer,' concedes Microsoft spokesman

By Lev Weinstein, Newser Staff

Posted Jan 9, 2008 7:29 AM CST

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Is the Xbox 360 Going Blu? — Akio Ozaka, President and CEO of Toshiba America Consumer Products, speaks about Toshiba's HD-DVD and other Blu-Ray players during a news conference at the Consumer Electronics Show (CES) in Las Vegas, Sunday, Jan. 6, 2008 before the start of the convention on Monday. (AP Photo/Paul Sakuma) (Associated Press)

Microsoft could be changing roles in the HD wars, as the corporation may consider switching from Toshiba's HD-DVD players to rival Sony's Blu-ray technology in the Xbox 360 if the warning signs of HD-DVD's demise prove true, reports Reuters. The announcement comes in the wake of Warner Bros. last week announcing plans to drop HD-DVD in favor of Blu-ray.

"You can't say it's not a bummer, not a setback, but I've seen this battle declared over so many times," said a Microsoft spokesman. He argued that Warner's decision should not see a decrease in sales of the Xbox 360 in favor of Blu-ray-supported rival PlayStation 3. (More Xbox 360 stories.)

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