Daily Traffic Doubles for YouTube and Friends

Daily traffic for online video sites such as YouTube has doubled over the past year, paidContent.org reports. A study from the Pew Internet and American Life Project found that 15% of their sample of adults said they had visited an online video sharing site “yesterday” or the day before; last year, 8% of responders answered "yes" to that question.

In addition, 48% of adults said they had visited a video-sharing site, up from last year’s 33%. Use by women more than doubled, from 5% in 2006 to 11% by 2007. Pew’s study attributes the rise in popularity partly to both the proliferation of YouTube-like sites and a 9% increase over the same period in adults with home broadband connections. (More YouTube stories.)