The much-anticipated Seinfeld reunion turned out to be a Super Bowl commercial, although commentators say it wasn't one of the highlights in a "middling" year for ads, which was a lot lighter in gross-outs and raunchiness than many previous years. Some highlights and lowlights, as rounded up by the Washington Post, AdWeek, and Variety:
- Kia: "The Truth." Laurence Fishburne reprises his role as Morpheus from The Matrix, now a valet who offers a couple the choice of a blue key or a red key.