Verizon announced today that it plans to use peer-to-peer software to speed the deployment of legitimate content over its networks, in a break from the industry’s usually negative stance towards file sharing, the AP reports. Working with a P2P company named Pando Networks, Verizon found that when an ISP optimized sharing software like BitTorrent or Kazaa, they could increase download speeds by 60%.
"This test signifies a turning point in the history of peer-to-peer technology and ISPs," says Pando’s CEO. "It will shows that the problem is not peer-to-peer technology, the problem is how you deploy it.” The system lightens server load for programs like NBC Direct, which will make TV content available via Pando's regulated P2P networks, which are encrypted and have built-in ads. (More file sharing stories.)