5 Best, Worst Super Bowl Ads

The usual parade of animals, celebs, and goofy gags filled this year's Super Bowl ads, but AdWeek crowns the quieter Jeep "Portraits" as its champ. The "lovely spot," airing at halftime, tells Jeep's history through a series of photos. "Giving viewers something thoughtful, and beautiful—with inspiring craft—can make a lasting impression at the circus of advertising's biggest night."

• Best 5: Jeep "Portraits," T-Mobile "Restricted Bling," Audi "Commander," Heinz Ketchup "Weiner Parade," and Doritos "Ultrasound." As named by AdWeek.

• Worst 5: Valeant's Xifaxan spot, thanks to its animated intestine and promises of bowel relief—during the food fest that is the Super Bowl—is Business Insider's pick for worst, followed by Skittles' "The Portrait," Colgate's "Making Every Drop of Water Count," Butterfinger's "Bolder Than Bold," and the NFL's "Super Bowl Babies Choir."
• Viewers' favorite: Hyundai's "First Date" came in first in a USA Today readers' poll.
• Most bizarre: Mountain Dew's "Puppybabymonkey" seems to be the easy winner here, observes Billboard.
• "Worst unintentional reference to the housing bubble and Great Recession": The winner in this unique category from NPR goes to Quicken Loans for its Rocket Mortgage ad. Its "vision of a world made better through a rush of consumerism sparked by widespread home buying was also a little off-putting."

(Click to watch Saturday Night Live's Super Bowl commercial parody.)