On the heels of his Mississippi and Michigan wins, Donald Trump on Tuesday held a 45-minute press conference from the Trump National Golf Club in Jupiter, Fla., and that was far from the only Trump brand on display. The candidate was last week dinged by Mitt Romney over ventures like Trump University, Trump Airlines, Trump Vodka, Trump Magazine, and Trump Steaks, reports NBC News. ("A business genius he is not," is how Romney put it.) And so Trump did his best to counter that claim, trotting out his steaks ("if you want to take one we'll charge 50 bucks a steak," he said), his magazine (a copy was lobbed into the crowd, notes TPM), his water, and his wine (from the "largest winery on the East Coast"). As RealClearPolitics national political reporter, Caitlin Huey-Burns—and many others—put it, "This is like Trump QVC."