'White People' Is Model of Right Time, Right Place

The skyrocket success of blog “Stuff White People Like” has shown anew how quickly (and lucratively) a zeitgeist-capturing blog can become a mass-market success story. Only three months young, the site—which skewers the posturing of liberal bourgeois Caucasians—has earned its creator a massive readership and a six-figure book deal with Random House, ABC reports.

“Blogs really serve as a proposal” for the publishing industry, says one professor— a living, breathing experiment with talent and with its potential audience. Another academic is impressed that “Stuff,” in pegging coffee, farmers’ markets and film festivals as racially charged, hit on such a rich vein of offensive humor: “white people love guilt…knowing you have entitlement and feeling extremely guilty about it.” (More blog stories.)