Slowing Click Rate Hits Google Shares

Third monthly decline prompts fears for search king
By Rob Quinn,  Newser Staff
Posted Mar 28, 2008 8:49 AM CDT
Slowing Click Rate Hits Google Shares
The logo of Google, seen on the front door of the new Google Engineering center in Zurich, Switzerland, in this March 6, 2008 file photo. Google Inc. on Tuesday, March 11, 2008 said it has taken control of online ad service DoubleClick Inc., completing a deal that the Internet search leader announced...   (AP Photo/Keystone, Walter Bier, file)

Google shares declined 2.7% yesterday as the company reported its third month-on-month drop in advertising clicks, MarketWatch reports. Google's market share is still expanding, but that growth won't show up on the bottom line if the clicks that generate revenue keep slipping. The firm has shed 14% of its value since February on fears it may not be immune from a slowdown.

Wall Street analysts are largely upbeat about the company's prospects though, with many believing the drop in paid clicks is down to Google's efforts to reduce accidental clicks, boosting the quality of its service and its long-term success. (More Google stories.)

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