Slowing Click Rate Hits Google Shares

Google shares declined 2.7% yesterday as the company reported its third month-on-month drop in advertising clicks, MarketWatch reports. Google's market share is still expanding, but that growth won't show up on the bottom line if the clicks that generate revenue keep slipping. The firm has shed 14% of its value since February on fears it may not be immune from a slowdown.

Wall Street analysts are largely upbeat about the company's prospects though, with many believing the drop in paid clicks is down to Google's efforts to reduce accidental clicks, boosting the quality of its service and its long-term success. (More Google stories.)