Tears, Wild Offers for Candymaker in Danger of Shuttering

CandyStore.com is calling it "the Great NECCO Wafer Panic," and that's no exaggeration. Terrified by reports that the New England Confectionery Co. may soon be out of business, fans of the candy company's sugar wafers are stocking up, with one woman offering to exchange her 2003 Honda Accord for CandyStore.com's hefty stash. The offer was refused, so she bought 48 rolls instead, reports the Boston Globe. Jon Prince of CandyFavorites.com tells NPR that another fan tried to buy his entire stock of NECCO Wafers and cried after learning sales were being limited. "They said they couldn't imagine a world without their NECCO wafers," says Prince.

Of course, not everyone loves the wafers, which come in flavors like chocolate, clove, and licorice. "I mean, it is really like chewing on chalk," one man tells NPR. More likely to be missed are NECCO's conversation hearts, always a hit around Valentine's Day. A few weeks after this year's holiday, NECCO said it would be forced to close—meaning 395 lost jobs at its factory in Revere, Mass.—unless it found a buyer by May. NECCO sales on CandyStore.com have jumped 82% in the aftermath, while wafer sales have spiked 150%. The turnaround might not be enough to save NECCO, but "who knows, NECCO wafers might make a comeback the way Twinkies did," Revere's mayor tells the Wall Street Journal. (More candy stories.)