The Ivanka Trump collection is shuttering. The First Daughter had already formally separated herself from her namesake fashion line when she started to work as one of President Trump's senior advisers, but has now decided to close IT Collection LLC entirely. "After 17 months in Washington, I do not know when or if I will ever return to the business, but I do know that my focus for the foreseeable future will be the work I am doing here in Washington, so making this decision now is the only fair outcome for my team and partners," Trump said in a statement, per the AP. Both the AP and the Wall Street Journal report that Trump had grown increasingly frustrated by ethics restrictions placed on the company to avoid possible conflicts of interest while she worked in the White House; she reportedly felt the restrictions were hindering the company's ability to grow.
While apparel sales at the brand were way up during the 2016 election year, it has since become fraught with controversy and hit with boycotts by those who oppose President Trump. Nordstrom and other retailers have stopped selling it, citing declining sales as the reason, and still other stores have scaled back Ivanka Trump displays. Despite the efforts of Ivanka Trump, who retained her ownership interest in the company through a trust, it was challenging to keep the brand separate from her father's administration; President Trump tweeted, for example, that Nordstrom had treated Ivanka "so unfairly," and Kellyanne Conway came under fire for suggesting people "go buy Ivanka's stuff" during an interview at the White House. And the company had been criticized for using Chinese workers abroad to make its products, as well as for being granted trademarks by foreign governments that would want to be on President Trump's good side. (More Ivanka Trump stories.)