Disney World describes the Jungle Cruise ride as a "journey you won't soon forget"—and that was especially true on Thursday, when one of the boats sank. Passengers, who stood on the seats as water slowly rose inside the boat, were safely rescued within about 20 minutes and the Orlando theme park's ride reopened less than two hours later. People reports that the 10-minute boat ride is known for its animatronic wildlife and "quirky skippers," though it's not clear whether the skipper went down with the ship in this case. Disney says the Reedy Creek Fire Department was called to the park to deal with the incident. Some people wondered whether the sinking was a publicity stunt for the upcoming Jungle Cruise movie, which is based on the ride, BuzzFeed reports. (More Disney World stories.)