Audi Aims to 'Outsnob Mercedes'

Luxury car maker amps up prestige with R8 supercar
By Drew Nelles,  Newser Staff
Posted Jun 24, 2008 7:13 AM CDT
Audi Aims to 'Outsnob Mercedes'
The Audi R8 V12 TDI concept is introduced at the North American International Auto Show Sunday, Jan. 13, 2008 in Detroit.    (AP Photo)

Prestigious Audi seeks to turn its nose even higher and “outsnob Mercedes” by 2015, Esquire reports—not in sales, but in swanky elements, including:

  1. Over-the-top bells and whistles: A Bang & Olufsen stereo system has tweeters popping out of the dash, which aim to silence the nearest BMW.

  1. Capped supply: Audi will build only 300 RS4 Cabriolets for America, banking on the the prestige of a limited edition.
  2. Authenticity: No Mercedes or BMW in the same class matches the Audi R8 supercar. And every Audi is put together in Deutschland, home of the luxury automobile.
(More cars stories.)

Get the news faster.
Tap to install our app.
X
Install the Newser News app
in two easy steps:
1. Tap in your navigation bar.
2. Tap to Add to Home Screen.

X