Bob Moore, the founder of the iconic and eponymous whole-grain company Bob's Red Mill, has died at the ripe old age of 94. "It is with heavy hearts that we share the news that our Founder, Bob Moore, left this world today, Saturday, February 10, 2024," read an Instagram post that vowed to "carry on his legacy by bringing wholesome foods to people around the world." Further, "we will truly miss his energy and larger-than-life personality." Moore founded the company with his wife, Charlee, back in 1978 in Portland, Oregon, where it sprouted from a local shop to the current global behemoth that sells some 200 products in 70 countries, reports USA Today. Moore told People in 2019 that the idea for the business was sparked because he and Charlee "needed to change our diet. We became quite enamored with all whole-grain, healthy food." His only regret was that he didn't start the company sooner; he was 50 when the mill opened.