McDonald's is extending its $5 value meal until December at most US locations. Expect rivals to likely follow. The deal, initiated in June following a decline in first-quarter visits and per-customer spending, aims to attract patrons with budget-friendly options. The meal deal includes a McDouble burger or McChicken sandwich, small fries, a four-piece Chicken McNuggets, and a small drink. "Together with our franchisees, we're committed to keeping our prices as affordable as possible," stated Joe Erlinger, McDonald's US President.
Grocery price inflation has slowed, prompting more consumers to dine at home. Indeed, US Census Bureau figures show restaurant sales slightly increased in July—but only because of higher menu prices. When adjusted for inflation, restaurant sales actually decreased by 0.7% compared to July 2023, per the National Restaurant Association. Rivals like Burger King have extended their own $5 meal deals through October, while Wendy's has added bonuses such as free Frostys.
These discounts are successfully boosting store traffic. Data from Placer.ai shows US visits to McDonald's increased by 2.4% in June when the $5 meal deal launched and have stayed higher. Similarly, Taco Bell saw a 12.3% surge in visits during a special promotion in July. Other establishments, such as Olive Garden, are also offering deals; its Never-Ending Pasta Bowl, priced at $13.99, runs through November 17. This fall, McDonald's will introduce additional promotions, including free fries on Fridays and $1 Chicken McNuggets in November. (This story was generated by Newser's AI chatbot. Source: the AP)
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