Fox Business Sets a Date

With 30 million potential viewers already lined up, News Corp. will launch its new Fox Business Network on October 15. The cable channel will make its debut whether or not the pending Dow Jones deal is done, the Motley Fool reports, with Neil Cavuto at the helm and the onetime CNBC talking head's ex-employer in its sights.

The FBN name is subject to change if the Dow Jones acquisition goes through and News Corp. has access to the Wall Street Journal, Barron's, and Marketwatch brands, Variety reports. Although it has just one-third as many subscribers as Fox News, the spinoff's territory does include primo masters-of-the-universe turf, New York City. (More Fox Business Network stories.)