Aquafina Is Tap Water

Pepsi has agreed to reveal the source of its Aquafina brand of bottled water on the label: the tap. In response to a backlash against the bottled water industry, the company will add the words "public water source" to each bottle, Reuters reports. Like Coke's Dasani, Aquafina is a purified water from public reservoirs.

A Pepsi spokeswoman calls the move "a reasonable thing to do." Critics of the bottled water industry, a $15 billion-a-year business just in the US, have scored several high-profile victories recently. San Francisco now forbids the use of city funds on bottled water under most circumstances, and Ann Arbor and Salt Lake City also impose limits. (More bottled water stories.)