Celebs Likely to Fight Harder for Gay Marriage in 2010

For those who believe Hollywood came too late to California’s “No on Prop 8” party during last year’s election, yesterday’s Supreme Court decision to uphold the voter-approved ban on gay marriage brings a question: Will Tinseltown get it right this time around? “I think the message of today’s decision is we have to tone down the rhetoric and start building some bridges,” publicist Howard Bragman tells Variety.

Celebrities are already attending rallies and protests, and a federal lawsuit and 2010 ballot measure loom. But fundraising is a concern—and celebrities will need to hop on the bandwagon sooner than they did last year, when many were preoccupied with the presidential election. “We have to be careful,” Bragman adds. “If we do it next year and we lose again, it is really going to hurt.” (More California stories.)