“Optimism is the new black,” with designers “laying on the charm” for the spring 2010 season, writes Booth Moore for the Los Angeles Times. The “colors are cheerful,” fun “prints are making a comeback,” and “florals are being re-imagined in a funkier way.” The light, sometimes “cutesy” women’s collections, ripe with nostalgia, seem to say, “Happy days are here again.”
The men’s collections show a similar “sense of optimism,” with “vivid pops” of color, “cheery prints and even polka dots,” writes Adam Tschorn. Designers who have been less than cheery in the past now feature “lightweight shorts and gauzy shirts” and “print motifs that included leaping marlins, palm trees, life preservers, and waves.” The season's many shades of blue and yellow are “like sunlight peeking from behind the clouds.” (More Jay-ZTV stories.)