With its US business stagnating, Gap is hoping to find a few some new customers—1.3 billion of them. The largest American apparel company is opening its first store in China next year, alongside a new push in international online sales, reports the Wall Street Journal. After booming in the 1990s, Gap suffered heavy losses due to lackluster collections and a sense of ubiquity, which won't be the case overseas. China is "a market that is only going in one direction, in terms of its size," the CEO said.
(More Gap stories.)