James Cameron's Avatar is inventive and smart, but it's become such a huge success so quickly that one has to wonder if some larger cultural factors aren't at work. Here are five theories from io9:
- Escapism. The Great Recession fills our lives with endless drudgery, and this film is the grandest escapist fantasy out there.
- Corporate tie-ins. Fox masterminded a multi-faceted marketing strategy involving Coke Zero, LG, McDonald's, Panasonic, and Mattel.