Pop the Cork on Hello Kitty Wine

With the Hello Kitty franchise turning 35 last year, it’s apparently high time to add wines to the line. Conceived by an Italian outfit, four varieties will become available in the US during next few months, the CEO of its marketing operation here tells LA Weekly—adding that its owners “see the Hello Kitty brand identity as being somewhat mature at this stage and open to all kinds of product interpretations.” A look at the wines:

• Hello Kitty Sparkling Brut Rosé: “Has a frothy mousse as well as a pretty nose of rose petal and red currant scents,” says HelloKittyWine.com.
• Hello Kitty Sparkling "Sweet Pink": “Sports a pale pink hue and has very delicate bubbles.”
• Hello Kitty Angel White: “A fresh, very "blanc" white wine.”
• Hello Kitty Devil Red: “A classically rendered Pinot Noir that presents a seductive bouquet of wild flowers and forest aromas.”

(More Hello Kitty stories.)