Clooney Signs On at Green Firm

A new Swiss company that will focus on green production of hydrogen, solar energy, and fuel cells will count Hollywood A-lister George Clooney as an executive board member, the AP reports. Nicolas Hayek, the billionaire Swatch chairman, is launching the enterprise to develop environmentally friendly technologies for car engines and other machines. It was a tough call for Hayek, who wavered between Clooney and Al Gore.

He chose the thespian over the politician because he was concerned that Gore might use the position as a publicity stunt in a possible presidential run, the AP reports. Hayek will preside over the star-studded board, which includes celeb Swiss astronaut Claude Nicollier. "It's time we entrepreneurs act," he said in an interview with Swissinfo. (More George Clooney stories.)