McDonald's

Read recent news stories and current events about McDonald's on Newser.com

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McMuffin Man Dead at 89
 McMuffin Man Dead at 89 
Mar 27, 2008 2:45 AM CDT

McMuffin Man Dead at 89

Herb Peterson invented fast-food breakfast in a sandwich

(Newser) - The inventor of the Egg McMuffin has died in his Southern California home at the age of 89,  AP reports. Herb Peterson began working with McDonald's in the advertising department, and later switched to the hands-on side of the business, owning six restaurants in the Santa Barbara area. Peterson,...

Starbucks Rolls Out Customer-Focused Changes

Loyalty card, new machines headline plans to jolt coffee giant

(Newser) - A customer-loyalty card, a new website and upgraded brewing machines highlighted changes in store at Starbucks, the Wall Street Journal reports, with CEO Howard Schultz using today's annual meeting to re-focus the firm on quality of customer experience. The card will offer rewards for regulars at the coffee giant, which...

Hedgehog Lobby Sways McD's
Hedgehog Lobby Sways McD's
Feb 27, 2008 2:26 PM CST

Hedgehog Lobby Sways McD's

German group convinces giant to replace McFlurry lids that trapped spiky critters

(Newser) - Under fire from environmental groups in Germany, McDonald's plans to replace lids on its McFlurry dessert so as not to threaten hedgehogs—which were getting their heads trapped in the lids and starving to death, Der Spiegel reports. "We needed to find an opening that was big enough for...

Mickey D's Risks Big in Java War
Mickey D's Risks Big
in Java War
Feb 24, 2008 5:58 AM CST

Mickey D's Risks Big in Java War

New coffee line is risky business for Golden Arches, Tribune says

(Newser) - McDonald’s may have Egg McMuffin on its face if it can't out-grind Starbucks with a new line of premium coffees, the Chicago Tribune reports. The new coffee rollout, threatened by a shaky economy, marks one of the company’s riskiest launches ever, according to analysts. As food and labor...

Olympic Sponsors Targeted Over China-Darfur Links

McDonald's and others supporting 'genocide Olympics,' activists say

(Newser) - Activists are preparing to plaster college campuses with posters with charges like “McDonald’s: Proud Sponsor of the Genocide Olympics,” hoping to pressure multinational corporations sponsoring the Beijing Games into doing more about Darfur, BusinessWeek reports. Buying oil from Sudan makes China a sponsor of the region's genocide,...

Starbucks Testing $2.50 Cup of Brew
Starbucks Testing $2.50 Cup of Brew
Feb 15, 2008 9:03 AM CST

Starbucks Testing $2.50 Cup of Brew

Slumping company looks to both high-end and low-end products

(Newser) - Struggling with its first major sales slump, Starbucks hopes to lure back customers with a $2.50 cup of luxury coffee. The company hopes to find a high-end niche among serious coffee aficionados with the new brew, made in an $11,000 gizmo similar to a French press, Bloomberg reports....

Stocks Up on Rate-Cut Hopes
Stocks Up on Rate-Cut Hopes
MARKETS
Jan 28, 2008 3:48 PM CST

Stocks Up on Rate-Cut Hopes

Investors look for grim housing numbers to lead to a cut

(Newser) - Stocks finished in positive territory today, riding hopes that grim new housing numbers will lead the Fed to cut interest rates this week. "The main event for the week will be the Fed-rate decision on Wednesday," a strategist tells MarketWatch. The Dow was up 176.72 to 12,...

Britain to Offer McQualifications
Britain to Offer McQualifications
Jan 28, 2008 8:11 AM CST

Britain to Offer McQualifications

McDonald's training program will result in nationally-recognized credit

(Newser) - Gordon Brown parried criticism today for his government's decision to give students school credit for completing a McDonald's "basic shift manager" course, and other entry-level corporate training programs. "It's not that standards are going to fall. It's going to be a tough course," Brown said of the...

Starbucks Tries Out $1 Coffee
Starbucks Tries Out $1 Coffee
Jan 23, 2008 2:50 PM CST

Starbucks Tries Out $1 Coffee

Java giant also trying free refills in Seattle experiment

(Newser) - Starbucks is offering a low-cost option as it experiments with new approaches in the face of fresh competition from McDonald's, the Wall Street Journal reports. While Starbucks made its fortune on extravagantly named $4 offerings, an 8-ounce “short” cup is now available for $1 in the Seattle area, and...

Dow Tanks on Consumer Woes
Dow Tanks on Consumer Woes
MARKETS
Jan 11, 2008 3:25 PM CST

Dow Tanks on Consumer Woes

Index nosedives after more bad news about spending

(Newser) - The Dow plunged 246.79 points to 12,606.30 today as investors, worried about consumer spending, fled retailers and credit-card issuers. Analysts are concerned the mortgage crisis has finally hit pocketbooks, hurting credit, jobs, and public confidence, the Wall Street Journal reports.The Nasdaq slid 48.58 to close...

New McD's Menu Muscles In on Starbucks

Fast-food giant adds baristas, fancy coffee, $1B in sales

(Newser) - You’ll be able to get cappuccinos, lattes, and frappes from a certified barista beneath the Golden Arches this fall, reports the Wall Street Journal, as McDonald's takes on Starbucks. It’s the fast-food behemoth's biggest menu addition in 30 years, and the company expects it to bring in $1...

Americans Turn to Web TV, And Advertisers Too

Madison Avenue product placements court cyber-audiences

(Newser) - As broadband Internet access becomes all-pervasive, more Americans are turning from the tube to YouTube—and Madison Avenue is taking notice. The New York Times looks at the advertising industry's foray into online television, eager to get their products in front of the young, male, affluent audiences of Internet channels...

Starbucks Reports First Dip in Customers

Customer traffic down at coffee-shop giant's US stores for the first time

(Newser) - Starbucks reported its first-ever decline in US customer visits today, reports Bloomberg. The coffee juggernaut lowered its profit and sales forecast, and shares of its stock fell 8.3%. The profit revision suggests that Starbucks is losing customers to McDonald's and Dunkin' Donuts, where a cup of coffee may cost...

McD's Perks Up Coffee, Menu
McD's Perks Up Coffee, Menu
Nov 14, 2007 9:00 AM CST

McD's Perks Up Coffee, Menu

Burger chain, er, beverage destination adds gourmet coffee, frappes, smoothies

(Newser) - Vanilla lattes, cafe mochas, and caramel cappuccinos are coming to your local Golden Arches as McDonald’s Corp. positions itself to take a slice of the booming $12 billion specialty beverage market and become a “beverage destination,” reports the AP. McDonald’s will launch a sausage skillet burrito...

Russia Loves the Golden Arches
Russia Loves the Golden Arches
Oct 16, 2007 12:08 PM CDT

Russia Loves the Golden Arches

(Newser) - Russians can’t get enough of McDonald’s, which is a good but frustrating situation for the fast-food giant. The company could easily open 100 new restaurants, executives tell the Journal, save for two things: their new corporate philosophy, which values quality over growth, and Russia’s rampant bureaucracy.

Tech, Retail Sales Spark Rally
Tech, Retail Sales Spark Rally
Oct 12, 2007 3:50 PM CDT

Tech, Retail Sales Spark Rally

S&P has risen five straight weeks

(Newser) - Surging tech stocks and positive economic news that eased recession fears helped fuel the first market rally in three days today, with the S&P 500 capping its fifth straight week of gains to close at 1,561.80, up 7.39. The Dow added 77.96 to close at...

Strip-search Costs McD's $6.1M
Strip-search Costs McD's $6.1M
Oct 6, 2007 10:03 AM CDT

Strip-search Costs McD's $6.1M

Jurors say franchise negligent in hoax

(Newser) - A Kentucky jury has ordered McDonald's to pay $6.1 million to settle the case of an employee who was strip-searched in the fast-food restaurant as part of a hoax. Jurors gave Louise Ogborn, 18 at the time, hefty punitive damages because McDonald's didn't seem all that concerned about warning...

Ronald Smiling as Stock Soars
Ronald Smiling as Stock Soars
Sep 22, 2007 5:36 PM CDT

Ronald Smiling as Stock Soars

Food giant reacts to critics with new menus and marketing, but still loves trans fat

(Newser) - Ronald McDonald is smiling as his stock soars and critics give grudging respect to his new menus, the AP reports. McDonald’s hasn’t yielded on all fronts – its fries still simmer in trans-fatty cooking oil – but nimble reactions to critics have helped boost the stock from $12...

Chinese McDonald's Aim at KFC
Chinese McDonald's
Aim at KFC
Sep 17, 2007 11:26 AM CDT

Chinese McDonald's Aim at KFC

Golden arches play catch-up in a country that prefers chicken

(Newser) - You can visit Ronald McDonald at 800 restaurants across China, but the Colonel will feed you at a whopping 1,940 KFC locations. So McDonald's is starting the engine on a new campaign to overcome the Chinese cultural bias for poultry over beef: Unable to compete in sheer number of...

Bigger Portions Weigh Down Healthy Choices

That sub may have less fat than a Big Mac—but not with that cookie

(Newser) - Choosing Subway over McDonalds doesn't help if you eat more when you're there. A new study shows that people underestimate calories when eating relatively healthier food, leading them to eat more and get just as fat. "We have to move away from thinking of food in 'good food/bad food'...

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