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Yahoo Defends Rejection of Alternate Microsoft Offer

Seeking to blunt attacks from Carl Icahn, the company goes to shareholders

(Newser) - Yahoo yesterday launched an offensive against billionaire Carl Icahn’s attempt to displace the board, detailing in a letter to shareholders why accepting Microsoft’s alternative $8-billion search-only deal would have diminished Yahoo’s value and hurt the company strategically, reports MarketWatch. CEO Jerry Yang and Chairman Roy Bostock said...

Top Engineers Shun Military
Top Engineers Shun Military
Jun 25, 2008 2:15 AM CDT

Top Engineers Shun Military

Costs soar as sought-after project managers head for private sector

(Newser) - Greater "geek cachet" and higher pay is diverting engineering managers from the military into places like Microsoft and Google, the New York Times reports. The result is a dearth of  managers overseeing military projects, which government investigators largely blame for long delays and $295 billion in cost overruns. The...

Google's Data Avalanche Trumps Scientific Method

No need for theories to connect the data—data all anyone really needs

(Newser) - The data avalanche Google made possible has buried the scientific method, Chris Anderson argues in Wired, begging the question, “What can science learn from Google?” We’re in the “Petabyte Age,” he argues, when massive amounts of data obviate need for models and theories—the imperfect, if...

Google Plans Service to Track Surfers' Activity

Plan would help companies target ads

(Newser) - A new Google service will track web users’ activity to help companies target ads, raising concerns about conflict of interest, the Wall Street Journal reports. The free tool will use server data to track hits, a plan that threatens current industry giants comScore and Nielsen Online. Those paid services employ...

Lawyer Uses Google to Judge Obscenity

Common search terms can show 'community standards,' he says

(Newser) - A defense lawyer in a Florida obscenity case is trying out a new technique for determining those elusive “community standards” courts have been fighting over for years: what locals search for on Google. The resourceful attorney compared the frequency of local searches for words like “orgy” and “...

Ad Execs Feel Besieged by Google & Co.

Net giants' deep pockets could squeeze creativity, competition

(Newser) - Advertisers are spooked at net giants like Google and Microsoft throwing their weight around in the world of online advertising, the New York Times reports. With its ad deal with Yahoo drawing fire at conference in Cannes, Google “clearly wants to replace the advertising industry in its totality,"...

Guess Who Has the Most Trusted Brand in America?

Google proves you don't need advertising if consumers see you as good citizen

(Newser) - Google is officially the most trusted company in America, Advertising Age reports. The search giant’s rise is all the more incredible because it spends essentially nothing on advertising, and all the sweeter because it’s taking the top spot from rival Microsoft. Oil companies bring up the rear in...

Google Phones Running Behind Schedule
Google Phones Running Behind Schedule
Jun 23, 2008 11:15 AM CDT

Google Phones Running Behind Schedule

Issues with Android software will delay launch to 4th quarter

(Newser) - It turns out revolutionizing the mobile-phone industry isn’t as easy as Google thought it would be. The first phones to bear the search giant’s much-anticipated Android platform won’t ship until the fourth quarter, the Wall Street Journal reports, because carriers are having trouble customizing the software. Many...

Amazon Kept Laughing After Dot-Com Bust
Amazon Kept Laughing After Dot-Com Bust
ANALYSIS
Jun 20, 2008 4:45 PM CDT

Amazon Kept Laughing After Dot-Com Bust

E-tailer stays nimble as Yahoo, eBay trip into the future

(Newser) - Yahoo, eBay, and Amazon emerged from the dot-com bust as a mighty triumvirate, but only Amazon has kept its mojo in the decade's latter stages, the Economist reports. Yahoo, the oldest of the lot at 14, shooed away Microsoft, surrendered part of its business to Google, and failed to stay...

YouTube Trying Longer Videos
 YouTube Trying Longer Videos 
Jun 18, 2008 5:56 PM CDT

YouTube Trying Longer Videos

Long-form is attractive to site, still looking for revenue and going after directors

(Newser) - YouTube is testing some long-format videos for its site, anxious to increase the amount of ads they can display per view, CNN Money reports. The site has only a few videos longer than an hour, but is reaching out to independent directors at the Los Angeles Film festival this week.

Networks Social Indeed, But Ad Dollars Remain Elusive

MySpace's marketing-friendly makeover part of sites' evolving drive to cash in

(Newser) - A makeover planned to begin Wednesday for MySpace is the latest sign of the continued struggle to make social networking the cash cow many thought it would be when News Corp. bought the site three years ago, the New York Times reports. MySpace's user base has grown from 16 million...

Tech Firms to Fix Monster They Created

Email, IMs keep employees available and distracted

(Newser) - Google, Microsoft, Intel, and IBM are partnering are on a new initiative to help workers distracted by emails and instant messages improve their productivity, the New York Times reports. The Information Overload Research Group, a nonprofit launching next month, will devise cultural and technological solutions to reduce the digital deluge...

Yahoo and Google: It's All Up to Yang
Yahoo and Google: It's All Up to Yang
analysis
Jun 13, 2008 10:08 AM CDT

Yahoo and Google: It's All Up to Yang

CEO must pave way for struggling company as investors look on

(Newser) - As Yahoo and Google prepare for a new search-ad deal, it’s all up to CEO Jerry Yang, writes Charles Cooper for CNET. Will Yang be the next Steve Jobs, pulling a struggling company back to the spotlight—or will he fade like his Yahoo predecessors? The afreement "may...

Yahoo Strikes Deal With Google on Search Ads

Announcement comes just hours after Microsoft deal falls through

(Newser) - Yahoo struck a deal today with Google to display its rival's search ads, just hours after announcing the end of talks with Microsoft on a possible merger, the Wall Street Journal reports. The deal with Google, which still faces months of federal scrutiny, could bring in $800 million a year...

Microsoft, Yahoo End Talks, Rule Out Merger

Weekend meeting torpedoes hopes of a merger

(Newser) - Looks like a Microsoft-Yahoo marriage is off—for good this time, the Wall Street Journal reports. In a meeting last weekend, Microsoft representatives stated “unequivocally” that the software giant was not interested in purchasing all of Yahoo for any price. Yahoo then ruled out an alternative of selling Microsoft...

Google CEO Says Saving Media Is a 'Moral Imperative'

Search engine chief says company wants to help publishers make Net ads work

(Newser) - Search engine giant Google wants to maximize online ad revenues for traditional media, CEO Eric Schmidt said yesterday, not work against them. CNets reports that with so many traditional media companies struggling to make online ads work, "it's a huge moral imperative to help here," Schmidt said.

Startup Site Wants to See Your Paycheck

Glassdoor.com gives users dirt on others in exchange for theirs

(Newser) - Ever wonder how much people at Google or Microsoft really make? Just-launched Glassdoor.com wants to tell you, TechCrunch reports. Essentially, the site collects self-submitted compensation reports and reviews for as many jobs at as many firms as possible. Open to everyone are full details for Googe, Yahoo, Microsoft, and...

Google's Brin Books Flight to Space Station

Company co-founder puts $5M deposit on 2011 launch

(Newser) - Google co-founder Sergey Brin is turning space tourist, plunking down a $5 million deposit with Space Adventures for passage to the International Space Station aboard a Russian Soyuz rocket in 2011, reports the New York Times. Space Adventures is planning to buy two of the three seats aboard the mission,...

'Lifestreaming' Challenges Traditional Social Networking

FriendFeed leads new aggregation services

(Newser) - A new kind of open social networking is gaining a foothold with online leaders. “Lifestreaming” services like FriendFeed—launched in February by ex-Google employees—let users bring online social activities from various sources together in one feed. Leader FriendFeed is logging 150,000 visitors a month, but the big...

Icahn Again Skewers Yahoo
 Icahn Again Skewers Yahoo 
Jun 9, 2008 1:18 PM CDT

Icahn Again Skewers Yahoo

'Why did you permit Google to leave you in the dust?' investor asks board

(Newser) - Investor Carl Icahn broadened his attacks on Yahoo today, targeting not only the recent failure of a Microsoft takeover deal but longtime performance issues, the Wall Street Journal reports. "Why did you permit Google to leave you in the dust?" he wrote to the board.

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