Coca-Cola – News Stories About Coca-Cola - Page 6

Steelers Legend Cops Award for 30-Year-Old Coke Ad

not-so-mean joe greene

Nov 16, 2009 5:37 PM CST

Steelers Legend Cops Award for 30-Year-Old Coke Ad

'Mean' Joe Greene, child co-star receive Clios 30 years later

(Newser) - Already a Hall of Fame-bound football player, Joe Greene of the Steelers became an advertising legend 30 years ago with the release of the Coca-Cola commercial that ends with him tossing his jersey to a starstruck young fan. The spot won the ad industry's highest honor, but the stars had...

Soda Tax
Threat a Boon for Food Lobbyists

Nov 5, 2009 12:25 PM CST

Soda Tax Threat a Boon for Food Lobbyists

Industry pours millions into fight against it

(Newser) - Capitol Hill’s flirtation with a national excise tax on sugary drinks has been good for someone: food lobbyists. Soda makers, supermarkets, and fast-food restaurants have spent more than $24 million fighting the tax, the Huffington Post reports. “We are reacting to the situation we find ourselves in,"...

Tiny Coke Can
Is the New
'Light' Cigarette

OPINION

Oct 19, 2009 5:15 PM CDT

Tiny Coke Can Is the New 'Light' Cigarette

Sneaky 'portion control' advertising blitz a cynical ploy: Saletan

(Newser) - The advertising blitz accompanying the release of Coca-Cola’s new 7.5 ounce “mini can” sounds suspiciously like the original pitch for light cigarettes, William Saletan writes. A company exec says the innovation “supports the idea of moderation and offers people yet another way to enjoy their favorite...

New Facebook App Finds Your Long-Lost Twin

Oct 8, 2009 2:15 PM CDT

New Facebook App Finds Your Long-Lost Twin

Coke is to Coke Zero as you are to this friend, app promises

(Newser) - A Facebook app that promises to match you with the person in its network who looks most like you "is fun enough that it just might work," Christina Warren writes for Mashable. The app scans photos of you and photos of others who’ve signed up, and…voila!...

How 50 Cent Built His Empire

Sep 17, 2009 11:44 AM CDT

How 50 Cent Built His Empire

Rapper made it to $150 million thanks to business tactics, not musical talent

(Newser) - Believe it or not, it might do you good to take some business advice from shot-nine-times rapper 50 Cent. After all, it was business savvy more than rap music that helped build his $150 million empire. Business Insider takes a look at how he did it:

His endorsement with Vitamin

...

The Worst Soft Drinks Ever

OPINION

Aug 1, 2009 5:15 AM CDT

The Worst Soft Drinks Ever

Coke's Vio is only the latest in ill-conceived beverages

(Newser) - Coke is currently testing Vio, a carbonated-milk drink it hopes will capture the US market—but Time is a little skeptical. Here are some other misbegotten beverage ideas:

Coors Rocky Mountain Sparkling Water. Prominent placement of the Coors logo made the company’s spring water look a lot like a

...

Coke Tests Milk Soft Drink in NY

Jul 27, 2009 4:40 PM CDT

Coke Tests Milk Soft Drink in NY

Trial period for 'Vio' will assess whether US is ready for carbonated milk beverages

(Newser) - Coca-Cola has launched a consumer trial of Vio, a “vibrancy” soft drink that combines skimmed milk with a carbonated fruit soda, the Guardian reports. Vio is available only in New York as Coke measures demand for the beverage. Milk-based soft drinks are popular in Asia but have yet to...

Earnings Send Stocks South

MARKET Open

Apr 21, 2009 8:40 AM CDT

Earnings Send Stocks South

(Newser) - Stocks slid at the open this morning, after a rash of less-than-inspiring earnings reports from major companies. The Dow was down 30 points, as components Coca-Cola, Caterpillar, Dupont, and Merck all posted lousy first quarters. Caterpillar swung to a loss and slashed guidance, sending shares down 5%, while Dupont fell...

Stevia Sets Sights on Sweetener Market

Apr 15, 2009 1:08 PM CDT

Stevia Sets Sights on Sweetener Market

'Natural' substitute an advertiser's dream

(Newser) - The arrival of stevia, a new artificial sweetener approved by the FDA in December, will likely upend the fake-sugar market, the New York Times reports. Sweet ’N Low, Equal, and Splenda have fought to stalemate of sorts, but stevia brings a huge advantage: Because it comes from a plant,...

Coke Must Run Corrected Ads in Australia

Apr 2, 2009 6:23 PM CDT

Coke Must Run Corrected Ads in Australia

(Newser) - Coke has to run a series of we-goofed ads in Australia after asserting in a recent campaign that the soft drink doesn’t rot teeth, make you fat, or contain much caffeine, the Australian reports. “The moment we saw the ad our eyebrows were raised and that turned to...

Pepsi Likes Obama;
Obama Staff Likes Coke

Mar 1, 2009 1:29 PM CST

Pepsi Likes Obama; Obama Staff Likes Coke

Staffers

(Newser) - Pepsi may love President Obama—witness its Hope campaign—but the feeling doesn’t appear to be mutual, writes Michael Scherer in Time. In the White House, Diet Coke looks to be the drink of choice, with staffers such as Larry Summers and Robert Gibbs just two notable examples. For...

Scorn Bubbles Over
Venice-Coke Deal

Feb 24, 2009 7:17 AM CST

Scorn Bubbles Over Venice-Coke Deal

Outrage greets plan to install vending machines in lagoon city

(Newser) - The mayor of Venice has cut a $2.1 million deal with Coca-Cola to install dozens of vending machines, leading to angry charges that the company was "buying" the historic lagoon city. The city council has spent years passing ordinances to keep tourists from disrupting Venice's heritage, but in...

Coke Will Drop 'Classic' Tag from Labels

Jan 30, 2009 3:18 PM CST

Coke Will Drop 'Classic' Tag from Labels

Branding was unveiled after much-panned New Coke experiment

(Newser) - If you’re still haunted by New Coke, fear no more: Coca-Cola plans to drop the “Classic” tag from its branding, ensuring that the original formula faces no more threats from upstart incarnations, the Atlanta Journal-Constitution reports. The “Classic” label, which was introduced in 1985, is “a...

The 10 Best Super Bowl Ads

Jan 27, 2009 12:17 PM CST

The 10 Best Super Bowl Ads

Animals, violence, catchphrases fuel success

(Newser) - Sure, the economy's in the toilet, but there’s always $3 million in the couch cushions for 30 seconds come Super Bowl time. But it remains to be seen whether this year’s crop stick to a reliable winning formula: Include “animals, potty humor, violence, celebrities, sentimentality,” or...

Most Caffeinated
American Cities

Jan 18, 2009 5:13 AM CST

Most Caffeinated American Cities

(Newser) - Tampa residents are the nation’s most caffeinated—and in the deepest denial about their addiction, reports Reuters. Though tops in ingesting caffeine-based pain relievers, "respondents in Tampa rank number one in saying they're least likely to be addicted to caffeine," said a rep for the company that...

FDA Tells Diet Coke
to Subtract Word 'Plus'

Dec 23, 2008 6:20 PM CST

FDA Tells Diet Coke to Subtract Word 'Plus'

(Newser) - The FDA has warned Coca-Cola that Diet Coke Plus does not warrant the term “Plus.” Coke says its no-calorie drink is fortified with vitamins and minerals, hence the designation. No dice, says the FDA: It may have some supplements, but not enough to use the word, reports WebMD....

FDA OKs
Natural, No-Calorie Sweetener

Dec 17, 2008 7:22 PM CST

FDA OKs Natural, No-Calorie Sweetener

Coke, Pepsi will have stevia products soon

(Newser) - Get ready for a barrage of soft drinks and foods using the term stevia. The FDA today gave its blessing to use of the zero-calorie natural sweetener derived from the leaves of a South American bush, the Chicago Tribune reports. Coke and Pepsi will have drinks on the shelves soon,...

NY Guv Seeks 'Obesity Tax'
on Soft Drinks

Dec 15, 2008 8:50 AM CST

NY Guv Seeks 'Obesity Tax' on Soft Drinks

Tax on 'liquid candy' would raise $404M

(Newser) - New Yorkers with a hankering for the “Real Thing” may be paying 15% extra if lawmakers pass Gov. David Paterson's proposal to add an “obesity tax” on non-diet soda, reports the New York Daily News. The state’s doctors said the move—which could raise $404 million—would...

Volatile Day Ends With Gains

MARKETS

Oct 23, 2008 3:35 PM CDT

Volatile Day Ends With Gains

Utilities, energy spur late rally that leaves Dow up 172

(Newser) - Stocks saw wild triple-digit swings today before closing with gains, MarketWatch reports. Many earnings reports were poor, and weekly jobless claims spiked, but investors also found bright spots amid the gloom. The Dow rose 172.04 to 8,691.25. The Nasdaq fell 11.84 to 1,603.91, but...

Rally Fizzles to Mild Losses

MARKETS

Oct 14, 2008 3:20 PM CDT

Rally Fizzles to Mild Losses

Traders worry non-financial stocks may still feel recession's bite

(Newser) - Stocks closed lower today after an earlier rally died down as worries about consumer-discretionary and tech stocks overcame investors’ faith in global actions to quell the credit crisis, the Wall Street Journal reports. The Dow, up nearly 400 early, ended off 76.62, to 9,310.99. The Nasdaq, especially...