Hasbro

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Monopoly's New Token: the Cat

Iron will be replaced after monthlong contest

(Newser) - Say hello to the Monopoly cat. A monthlong contest to replace one of the board game's old tokens ended late last night, and Hasbro announced today that fans voted to chuck the iron and welcome the cat. ( Not exactly a shocker , this being an Internet contest and all....

Monopoly Replacing One of Its Iconic Tokens

Players get to vote on which one

(Newser) - Everyone has his or her favorite Monopoly piece ... meaning some people are going to be sorely disappointed when the iconic board game loses one of its classic tokens. Monopoly is staging a Facebook contest in which players can vote to save their favorite pieces (refresher: The tokens include a race...

Teen Wins Fight for Less 'Girly' Easy-Bake Oven

Hasbro adjusts colors, marketing in wake of McKenna Pope's campaign

(Newser) - A 13-year-old girl who complained to Hasbro that its purple and pink Easy-Bake Ovens needed to be a little more unisex for her 4-year-old brother has won: Thanks to her online petition, Hasbro is releasing a blue, silver, and black version—and adding boys to advertisements for the classic toy,...

Hasbro to Meet Girl Fighting for Less 'Girly' Easy-Bake

As top male chefs rally behind her

(Newser) - Hasbro has agreed to meet with the 13-year-old New Jersey girl who caught the nation's attention by starting a petition demanding a gender-neutral Easy-Bake Oven . McKenna Pope will meet with Hasbro's Easy-Bake team on Monday to discuss her ideas, the Consumerist reports. McKenna's petition, which laments that...

Girl, 13, to Hasbro: Market Easy-Bake Oven to Boys

McKenna Pope's petition gets 25K signatures

(Newser) - McKenna Pope, 13, has a message for Hasbro: It's time to bring gender equality to the Easy-Bake Oven. McKenna wants the toymaker to market its iconic product to boys as well as girls, because her own 4-year-old brother loves to cook and wants an Easy-Bake Oven for Christmas. But...

Hasbro Shuts My Little Pony Site, Man Fans Revolt

Grown men 'bronies' need their ponies

(Newser) - It's going to be harder to salivate over the precious hijinks of My Little Pony for a weird conglomeration of "Bronies" —men addicted to the exploits of the syrupy animals. Hasbro has shut down the website that offered downloads of My Little Pony cartoons, featuring the exploits...

In Newest Monopoly, No Money?
 In Newest 
 Monopoly, 
 No Money? 
board game blasphemy
Feb 16, 2011 9:22 AM CST

In Newest Monopoly, No Money?

In Monopoly Live, the banker is ... a computer

(Newser) - If you're one of those people who loves to argue over the rules of Monopoly, Hasbro's newest version of the classic board game may not be for you. In Monopoly Live, there's no money, no banker, no dice, no Chance and Community Chest cards, and no need to read the...

SF Remakes Crookedest Street as Candy Land Board

(Newser) - San Francisco’s Lombard Street, “the crookedest street in the world,” will tomorrow be shut to traffic and set up as a giant Candy Land game board for sick kids, the Appeal reports. The event, to commemorate the 60th anniversary of the kids’ board game, is being hailed...

Hasbro, Discovery Join to Launch Kids Channel

Toy maker plans to use kids network to promote merchandise

(Newser) - Hasbro and Discovery have struck a deal to revitalize the flagging Discovery Kids Network, the Los Angeles Times reports. Hasbro, manufacturer of Transformers and GI Joe, will buy a 50% stake in Discovery Kids for $300 million. The company plans to emphasize merchandise based on programming on the network, which...

Critics Dump on Potty-Training Baby Dolls

(Newser) - This year's hot toy is as chatty as Tickle Me Elmo but much, much more realistic. Little girls are crazy for new baby dolls that eat and excrete, but psychologists and some parents aren't thrilled with Hasbro's Baby Alive Learns to Potty and Mattel's Little Mommy Real Loving Baby Gotta...

Scrabulous Creators Spite Hasbro With 'Wordscraper'

Remodeled Facebook app seeks to get around copyright issues

(Newser) - The creators of Scrabulous are determined: Just 2 days after Hasbro forced Facebook to ditch their wildly popular online Scrabble impersonator, Rajat and Jayant Agarwalla have introduced Wordscraper, Silicon Alley Insider reports. The new game looks less like Scrabble than Scrabulous and offers a few rule changes, but it may...

Facebook Y-A-N-K-S Scrabulous
 Facebook
 Y-A-N-K-S
 Scrabulous
Jul 29, 2008 10:52 AM CDT

Facebook Y-A-N-K-S Scrabulous

Popular Scrabble clone unable to withstand legal pressure

(Newser) - Facebook took down the wildly popular ‘Scrabulous’ this morning, PC Magazine reports, following a legal attack against the game's creators by the rights holders of Scrabble. The site finally folded to pressure after receiving a takedown notice from Hasbro, as well as Mattel, which owns international rights to the...

Hasbro Sues Scrabulous, Warns Facebook

Game maker says unsanctioned online version must go

(Newser) - The makers of Scrabble say Scrabulous must go. Hasbro today sued the creators of the online knockoff, which is wildly popular on Facebook, and warned the social networking site to dtich the game, ABC News reports. No word yet on whether that will happen. Hasbro recently released its own online...

End of Scrabulous Finally Near?

Facebook's official Scrabble application could oust popular game

(Newser) - Facebook users anticipating a goodbye to the site’s popular unofficial Scrabble game may finally see it happen when an official one comes out later this month. Hasbro and Electronic Arts are preparing the alternative to Scrabulous, which Hasbro says infringes on its copyrights. “We are keeping our legal...

Sellers, Fans at Odds Over Scrabulous

Companies debate legal action as 700K play online knock-off daily

(Newser) - Scrabble knock-off Scrabulous is a hit online, but sellers of the original board game have cried piracy and may take their claim to court, the New York Times reports. Tens of thousands of Scrabulous players have threatened to boycott Hasbro and Mattel if they shut down the Facebook-friendly game, which...

Board Games Set for Turn on Big Screen

Monopoly, Candy Land to follow in steps of Transformers , Toy Story

(Newser) - Paramount has the rights to any Transformers sequels, but a new deal with toymaker Hasbro guarantees Universal Pictures sole access to nearly all the company's iconic brands, including board games. The studio is said to be developing a Monopoly film, and a new live-action version of the game Clue may...

Hasbro Attacks Fabulous Scrabble Clone

'Scrabulous' application wildly popular on Facebook

(Newser) - Hasbro, maker of the classic board game Scrabble, is moving to shut down Scrabulous, a widely popular—and virtually identical—online knockoff. It's currently the ninth most popular application on all of Facebook, with 2.3 million users. Scrabulous’ developers estimate their app brings in about $25,000 a month,...

Hasbro Talks Tough on Safety
Hasbro Talks Tough on Safety
Nov 30, 2007 7:00 PM CST

Hasbro Talks Tough on Safety

Public letter will distance company from lead scandals

(Newser) - Hasbro is talking up its safety record by reminding parents it had nothing to do with recent safety recalls: A newspaper ad set to run next week will say consumers should feel good about buying Hasbro products, the AP reports. Experts say it could help the entire industry but warn...

Mattel Battles US Over Recalls
Mattel Battles US Over Recalls
Sep 4, 2007 4:07 AM CDT

Mattel Battles US Over Recalls

Company keeps consumer commission in the dark

(Newser) - Toymaker Mattel has clashed with the US Consumer Product Safety Commission over the timely reporting of the defects that led to massive toy recalls last month. Mattel spent months conducting its own investigation of defects in a number of products, including 18 million playsets which contained dangerous magnets, before informing...

Recipe for Disaster: Easy-Bake Oven + Kids

Manufacturer issues second recall this year

(Newser) - A repair kit intended to make Easy-Bake Ovens safer hasn't done its job, forcing the manufacturer to issue its second recall in less than a year. Hasbro said yesterday that hundreds of children have caught hands or fingers in the oven doors, and the AP reports that one girl was...

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