toys

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Toy Companies Eye a Growing Market: 'Kidults'

Adults who love toys are driving $7 billion in sales

(Newser) - The toy industry has its sights set on a new market: "kidults." (The term has become an industry buzzword, notes Forbes .) Nostalgic and collectible toy purchases by grownups—from Hot Wheels to Barbies to Lego sets—are reshaping what is hitting the shelves, the Los Angeles Times ...

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