James Surowiecki

1 Story

Why We No Longer Care About Brands
 Why We No 
 Longer Care 
 About Brands 

OPINION

Why We No Longer Care About Brands

Online reviews give us all the information we need: James Surowiecki

(Newser) - Once, a company could depend on its reputation to earn sales: Customers were willing to buy a GM car or Sony device based on advertising and prior experience with the brand. Then came Consumer Reports, JD Power, and most importantly, the Internet. Now, consumers have a wealth of information on...

1 Story