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Google Patents Ads Based on Temperature, Noise

Search giant wants to watch your surroundings via device sensors

(Newser) - Watching your search habits and email apparently isn't enough for Google. The company was awarded a patent this week for "advertising based on environmental conditions," PC World reports. Google intends to gather information on your surroundings via sensors in your phone or tablet—things like temperature, humidity,...

Rush Limbaugh Advertisers' Exodus Hits 45

Rock band Rush joins advertisers departing radio show

(Newser) - The stampede for the exits from Rush Limbaugh's radio show is showing no signs of slowing down: Some 45 advertisers have now pulled their ads, according to Media Matters , which is keeping a running tally . Many of them, including the Girl Scouts and Netflix , say they had bought advertising...

Arizona Bill Would Expose Airbrushed Ads

Photoshopped models would require disclaimer

(Newser) - If you're going to airbrush a woman in an ad, you must include a disclaimer exposing the wrinkle-hiding, curve-thinning lie—at least if an Arizona lawmaker gets her way. The proposed bill seeks to make it illegal in the state for advertisers to enhance a photograph without attaching a...

Pit Bull Owners Savage McDonald's Ad

'Risky' McBites ad pulled after outcry

(Newser) - Annoying America's dog owners is bad for business, McDonald's discovered after running an ill-conceived radio ad for its new Chicken McBites. The ad said eating McBites was less risky than naming your son Sue, giving friends your Facebook password—or petting a stray pit bull. The ad was...

Super Bowl Ads Sell Out, and 30 Seconds Cost...

...about $3.5M, up from last year's $3M

(Newser) - Big money, big money, no whammies? When it comes to Super Bowl XLVI, the big money sure has poured in: The commercial slots are officially sold out, at a cost of about $3.5 million for 30 seconds. The no whammies part remains to be seen... The Wall Street Journal ...

Chicken Chain Yanks Mugabe Ad After Threats

'Last dictator standing' spoof didn't amuse his supporters

(Newser) - A fast-food chain in South Africa has pulled a spot spoofing Zimbabwe's Robert Mugabe because his supporters threatened to retaliate against staff, reports the BBC . The commercial for Nando's chicken was called "Last Dictator Standing," and it showed a Mugabe stand-in frolicking with fallen dictators—think...

Condom Maker Sends Friend Requests From Unborn 'Sons'

'Avoid surprises like this one,' Brazilian firm suggests

(Newser) - A Brazilian condom maker's attempt to scare young men into using its products could signal a new—and creepy—direction for advertising in social media. In Olla Condoms' "Unexpected Babies" campaign, selected Facebook users receive a friend request purporting to be from their unborn son, AdWeek reports. The...

'Anti-Semitic' Hanukkah Vodka Ad Pulled

'Christmas Quality, Hanukkah Pricing' slogan angers ADL

(Newser) - A New York City billboard selling cheap vodka with the slogan "Christmas Quality, Hanukkah Pricing" was taken down after a flood of complaints, including one from the Anti-Defamation League. "In a crude and offensive way of trying to make a point that their vodka is high quality and...

Benetton Yanks Pope-Imam Kiss Ad

...within an hour of Vatican complaint

(Newser) - Well, so much for that: Just hours after its debut, an ad featuring a PhotoShopped pope kissing a top Egyptian imam was yanked. The controversial ad, part of clothing company Benetton’s latest head-turning campaign , was released yesterday and quickly pounced on by the Vatican. "It shows a serious...

Benetton Ads Have World Leaders Smooching

Photoshopped images have Obama, the pope, Hu Jintao, others kissing

(Newser) - If Benetton hoped its new ad campaign would generate buzz, mission accomplished. The fashion label's "Unhate" campaign features photos of world leaders digitally altered to make it look like they're kissing each other, notes the Wall Street Journal . President Obama, for example, is lip-locked with China's...

After 15 Years, L'Eggs Ads Return to TV

Can new styles (and Duchess of Cambridge) revive fading fashion?

(Newser) - Pantyhose sales have been sagging badly for years now, thanks to more casual fashions, open-toed shoes, and changing tastes. Even First Lady Michelle Obama refuses to wear them anymore . But now that the decline has "somewhat stabilized," in the words of one retail analyst, and the latest fashion...

Sponsors Run From Penn State

Six sponsors out of today's game, others reviewing plans

(Newser) - More tangible fallout from the Penn State scandal: About six sponsors, including Cars.com, have pulled out of today's noon game on ESPN, and other marketers are asking the station not to air their ads anywhere near discussion of the matter. "I have multiple advertisers pulling ads from...

Microsoft, Aol, Yahoo Agree to Sell Each Other's Ads

They say other 'players in the industry' are welcome to join them

(Newser) - Declining tech powers, unite! Microsoft, Yahoo, and Aol have agreed to a deal that will let them sell each other’s display ads, in a bid to drive revenue up and help them compete with Google and Facebook. A Microsoft VP characterized the deal as a "rising tide that...

Ad for MF Global Has Unfortunate Wording

'We have convictions,' it boasts

(Newser) - It probably seemed like a dynamite slogan during the ad pitch: "Everyone has opinions. We have convictions," reads an ad for MF Global spotted by ProPublica in Barron's. Considering the newly bankrupt brokerage company can't find hundreds of millions of dollars of customers' money, the word...

Psychic Predicted Moment Occupy Would Start— Correctly

...and other weird OWS news

(Newser) - If you thought a sitcom predicting Moammar Gadhafi’s death was weird, check this out: A psychic predicted when Occupy Wall Street would begin, almost down to the minute, Mediaite reports. At a psychic panel in Kansas City in January, Steve MacDonald said the lower and middle classes would revolt...

Feds Take Aim at Medical Marijuana Ads

Newspapers, radio stations could face Justice Department's wrath

(Newser) - The next step in the war on drugs may be a war on ads. A federal attorney tells California Watch that she'll be cracking down on newspapers, radio stations, and other outlets that accept advertising for the medical marijuana industry. "I'm not just seeing print advertising,"...

Glenn Beck: Why I'll Never Buy Levi's Again

New ad 'glorified revolution,' he complains

(Newser) - Glenn Beck is going on a one-man sort-of boycott of Levi’s over the company's new “Go Forth” ad, which he says “glorifies revolution.” The ad, which debuted during Monday Night Football, includes a shot of a young man challenging a line of police in riot...

Target Customers Fuming Over Designer Snafu

It's too popular: Company taking PR hit over canceled orders

(Newser) - Target’s launch of an upscale Italian designer line thrilled customers—so much so that the plan is backfiring. The heavily-promoted Missoni line drew so many customers to the Target website that it crashed last week, staying down for much of the day. Now customers are flaming the chain on...

Citi Goes Wild With Credit Card Offers

Have they sent you one yet?

(Newser) - Citigroup is moving aggressively to expand its credit card business, hoping to capitalize on rivals who are toning down their efforts in the area. The bank sent out a whopping 346 million card offers to North American customers in the third quarter alone—which, the Wall Street Journal observes, is...

TripAdvisor Probed Over 'Fake' Reviews

2K UK businesses complain of false or defamatory comments

(Newser) - A UK advertising watchdog has launched a probe into TripAdvisor following complaints from hotels and restaurants about the veracity of the reviews on the site. More than 2,000 business owners complained of fake or defamatory reviews. The watchdog will consider whether the travel-review site needs to verify its reviews’...

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