advertising

Stories 301 - 320 | << Prev   Next >>

Watch an Ad, Get an MP3 Download: Genius or Goof?

Free All Music is innovative, but still might not work

(Newser) - A new site thinks it has the answer the music industry’s woes: Free All Music will allow users to download a high-quality mp3 with no copy restrictions in exchange for watching a 15-second video ad of their choosing. The site then takes a user’s handle and uses it...

Strip Club's Ad Pokes Fun at Hermaphrodite Runner

'No need for gender testing!' billboard draws complaints

(Newser) - A strip club’s seemingly obvious reference to the South African runner revealed to be a hermaphrodite is, predictably, drawing complaints—though the club’s owner says his billboard proclaiming “No need for gender testing!” underneath a busty model isn’t a stab at Caster Semenya. Lolly Jackson...

Matador Puts Gay Drink Ad on Cape

Spaniard breaks with macho tradition, and how

(Newser) - Joselito Ortega is breaking more boundaries than one. The little-known Spanish matador will be advertising his new sponsor on his cape while in the ring, an unheard-of break with tradition. Then there’s the sponsor itself, a club-scene energy drink called (seriously) “Gay Up.” It’s not exactly...

Underwater Billboards? They're Suspicious in Seattle

Seafood standby heavily promoting 'recently' discovered underwater ad campaign

(Newser) - After unearthing plans laid long ago by its founder, a legendary Seattle seafood restaurant is pulling underwater advertising billboards out of Puget Sound—though Ivar’s accompanying advertising blitz and founder Ivar Haglund’s notorious record of self-promotion have residents smelling something fishy, the Times reports. “If I was...

Facebook Makes Money At Last
 Facebook Makes Money At Last 
Sep 16, 2009 8:55 AM CDT

Facebook Makes Money At Last

Social networking site hits profitability ahead of schedule

(Newser) - After mountains of hype, Facebook has joined the ranks of profitable enterprises, despite an advertising model that Ad Age describes as “nascent.” Mark Zuckerberg announced yesterday that the social site had passed the 300 million registered-user mark and become “cash-flow positive” last quarter. That actually puts it...

PC Marketing Drops the Technobabble

'Fact tags' only confused customers: Intel exec

(Newser) - PC makers seem to have gotten the hint and are beginning to hawk their wares not with dazzling technobabble but with information useful to the average consumer, the New York Times reports. For years, tech concerns have touted their achievements in impenetrable language on “fact tags” (DDR2 RAM, anyone?),...

New Twitter Rules 'Leave the Door Open' for Ads

Microblogger makes users' ownership of tweets explicit

(Newser) - Twitter’s new terms of service allow advertising, although the company has not proposed or implemented any yet, the East Bay Business Times reports. "We leave the door open for advertising. We'd like to keep our options open, as we've said before," wrote creative director Biz Stone. The...

Tweet a Commercial, Make a Quick Buck

Twitterverse split on ethics of Sponsored Tweets

(Newser) - A new company is brokering deals between businesses and Twitterers who want to make a few extra bucks plugging products, Time reports. The founder of the website Sponsored Tweets says 7,000 enterprising Twitterers have signed up for the service in its first month. Twitterers get paid based on a...

Wildlife Group Disowns 9/11 Ad
 Wildlife Group Disowns 9/11 Ad 
Sep 2, 2009 11:28 AM CDT

Wildlife Group Disowns 9/11 Ad

WWF actually rejected 9/11-themed advertisement

(Newser) - The World Wildlife Fund has been blasted for an ad bearing its logo that shows a slew of planes bearing down on New York City. The latest twist: WWF never authorized it. In fact, it's just a spec ad created by a Brazil agency that was quickly rejected by the...

Mad Men Gets 4th Season
 Mad Men Gets 4th Season 
Sep 1, 2009 8:23 PM CDT

Mad Men Gets 4th Season

(Newser) - AMC television is advertising the good news for Mad Men—the 1960s Madison Avenue drama will return for a fourth season. The series debuted as a low-rated, critical darling but has seen its audience grow at the start of its third season. The early renewal lets viewers know the retro...

'Tasteless' WWF Ad Exploits 9/11
 'Tasteless' WWF 
 Ad Exploits 9/11 
opinion
Sep 1, 2009 12:50 PM CDT

'Tasteless' WWF Ad Exploits 9/11

World Wildlife Fund uses attacks to prove environmental point

(Newser) - The World Wildlife Fund roars right into "tasteless" territory with a new ad that plays off the 9/11 anniversary, writes David Gianatasio in the AdFreak blog of Adweek. The print ad shows hundreds of planes converging on lower Manhattan with copy that reads: "The tsunami killed 100 times...

Conan vs. Dave? Nightline's Beating Them Both

ABC launches ad campaign to tout its victory

(Newser) - ABC is trying to remind America that it has a show on at 11:35, too. The network is launching a campaign touting Nightline's ratings, which, since Conan O’Brien’s Tonight Show takeover, have averaged 3.459 million viewers a night. That puts it on top of both David...

How to Sell Health Reform Like Don Draper

Obama needs to tap his inner Mad Man

(Newser) - If Barack Obama’s going to sell the masses on health care reform, he’s going to need to hire a consultant: Don Draper. If the Sterling Cooper impresario of Mad Men were running this campaign, he wouldn’t bother talking about low premiums or subsidies. That's too mundane. “...

Beck's Ratings Surge as Ad Boycott Continues

Six more firms to refuse to run ads on host's show

(Newser) - The audience for Glenn Beck’s Fox News show continues to swell even as more advertisers decline to run commercials on the program in the wake of the talk-show host's assertion that President Obama is a racist, the Los Angeles Times reports. Beck’s Monday night show attracted 2.81...

After Beck Flap, Advertisers Leery of Politics

Boycott may go beyond Fox host to other 'inflammatory' shows

(Newser) - Glenn Beck’s antics could just kill the entire political talk show genre, Advertising Age reports. Beck will return to the air tonight 33 advertisers lighter, after calling President Obama a “racist." But the fallout could spread to other talk shows, too—Clorox has already announced it’...

CBS, Pepsi Embed Video Ads in Magazines

(Newser) - CBS and Pepsi have teamed up for an experiment in advertising that seems out of the Harry Potter films: talking video advertisements in the pages of Entertainment Weekly. Selected magazine subscribers in New York and LA  will receive copies embedded with wafer-thin screens the width of a mobile phone display,...

How Newspapers Are Killing Themselves

(Newser) - In the avalanche of reporting and commentary on the collapse of the newspaper business, a number of salient, none-too-flattering facts have been overlooked about how newspapers contributed to their own demise, Bill Wyman writes on Splice. First, there's the misunderstanding that readers pay for news. It's advertisers who pay, and...

White House Wants Ad With Obama Girls Pulled

(Newser) - A doctors' group wants to know why all schoolkids can't have what the Obama girls are having in their swank private school lunches, reports the Washington Post, and the White House wants the group to mind its own Ps and Qs. The Physicians Committee for Responsible Medicine posted posters in...

Durex Targets Heat-Seeking 'Pleasurati' in Condom Ads

Company paints itself as the pick of mature pleasure seekers

(Newser) - Second-place condom maker Durex has rolled out a juiced up identity in its latest ad campaign, Advertising Age reports. Advertising execs—who say their research shows that market leader Trojan is seen as the "boy scout" condom and No. 3 brand Lifestyle as the choice of swingers—are...

Drinkability Bad&mdash;for Sales
 Drinkability Bad—for Sales 
Aug 10, 2009 2:54 PM CDT

Drinkability Bad—for Sales

Bud Light sales down 3% thanks to confusing campaign

(Newser) - From “I Love You, Man” to “Real Men of Genius,” Bud Light is known for its memorable—and funny—ad campaigns. Not so with its latest: The “Drinkability” campaign has brought with it a lack of laughs, as well as the brand’s first negative sales...

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