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Monopoly Cops May Find Google Too Popular to Bust

Google Has Good Product, But It's Also a Monopoly

(Newser) - The government is finally getting wise to the fact that Google holds a monopoly on Internet advertising, and has launched two antitrust investigations, Therese Poletti writes for MarketWatch. Google is “becoming almost a privatized version of the dreaded Big Brother from George Orwell's 1984,” Poletti writes, worse even...

Recession Chic: Quirky Out, Blond In

(Newser) - The economy is in freefall, which makes it a good time to be blond, the Times of London reports. Flip through the latest Vogue, and you’ll see page after page of blond-haired, blue-eyed beauties—a shift from the “quirky” faces sought after in recent years to grab the...

Dems Spoof 'Marooned' GOP
 Dems Spoof 
 'Marooned' GOP 
May 6, 2009 8:27 AM CDT

Dems Spoof 'Marooned' GOP

Web ad likens Republicans to Survivor cast

(Newser) - A new DNC ad touts the latest Survivor series: the GOP edition, the Huffington Post reports. The Web spot begins with Sen. Olympia Snowe, the “Last of the Moderates,” describing how being a Republican moderate can feel like “being a cast member of Survivor,” and goes...

McDonald's- Starbucks Java War Brewing

Marketing campaigns launch this week

(Newser) - A classy coffee war begins this week, with troubled giant Starbucks facing up-and-comer McDonald’s, the Wall Street Journal reports. Both firms are starting national marketing campaigns, with Starbucks insisting that its coffee is the best while McDonald’s tells consumers that its new lattes, cappuccinos, mochas, and hot chocolates...

In Push to Sell Ads, CBS Sells Itself in New Campaign

In anticipation of 'upfront week,' CBS reminds advertisers of its worth

(Newser) - As a run-up to television’s upfront week—in which broadcasters sell as much advertising as possible for the year—CBS is taking the offensive, launching a massive ad campaign selling CBS itself. The initiative is aimed at curbing the perception that broadcast is declining and cable is the future...

SpongeBob, Rap Don't Mix in Ad, Parents Tell Burger King

Many find mix of SpongeBob Squarepants and 'booty rap' uncomfortable

(Newser) - Burger King is under fire from parents for a new TV ad in which SpongeBob Squarepants, Sir Mix-A-Lot, and rap music video antics combine for an uncomfortable mix of adult and child entertainment, the Chicago Sun-Times reports. The spot mixes cartoon clips with shots of “the King,” and...

Google Pay-for-News Scheme Ignores Reality

(Newser) - Google CEO Eric Schmidt's proposed model for online newspapers calls for a cable TV-like approach to subscription content, with tiers like free, basic, and premium. His ideas not only come too late, but they're “deeply flawed,” Douglas A. McIntyre writes for 24/7 Wall Street. And "even if...

Coke Must Run Corrected Ads in Australia

(Newser) - Coke has to run a series of we-goofed ads in Australia after asserting in a recent campaign that the soft drink doesn’t rot teeth, make you fat, or contain much caffeine, the Australian reports. “The moment we saw the ad our eyebrows were raised and that turned to...

UK Bans Ad With Lusty 'Pope'
 UK Bans Ad With Lusty 'Pope' 

Apr 2, 2009 4:02 AM CDT

UK Bans Ad With Lusty 'Pope'

It caused 'serious offense,' ad council rules

(Newser) - A British advertising commission has blocked the use of a dancing, beer-guzzling photo-manipulated "Pope John Paul II" in an advertisement promoting a nightclub, reports the Telegraph. "It was hugely offensive," said a spokeswoman for a Polish organization, one of several Catholics who complained about the brochure. "...

Starbucks: We're No 'Poster Child for Excess'

Coffee giant plans media push to reverse consumer perceptions

(Newser) - Starbucks has become a “poster child for excess,” says CEO Howard Shultz, and the traditionally advertising-shy company is planning media blitz to combat that, Advertising Age reports. TV and Internet ads and social-media efforts will attempt to change the "myth out there that there's this $4 cup...

Guinness' Booming Market: Nigeria

(Newser) - Guinness may be synonymous with Ireland, but Nigerians down more of the stuff than the Emerald Isle, GlobalPost reports. Nigerians also out-Guinness the US—their country is second only to the UK in its consumption of the beer and is home to the first Guinness brewery outside the British Isles....

Sick of Booming Ads? Help's on the Way From DC

Calif. rep introduces law for balanced volume

(Newser) - If you’re tired of being blasted by a loud commercial right after a quiet scene in your favorite TV show, a California representative hears you loud and clear—and wants to do something about it, Advertising Age reports. US Rep. Anna Eshoo introduced legislation in June to bar commercials...

Feds Push More Truth in Advertising

(Newser) - Maybe Chuck Norris and Christie Brinkley did get those bods from that exercise equipment, but fears that consumers don’t really understand “results may vary” has the Federal Trade Commission looking to tighten its rules, Advertising Age reports. Advertisers would have to show that consumers would see similar results,...

Newspapers of the World, Unite: Carr
 Newspapers of the 
 World, Unite: Carr 
OPINION
Mar 9, 2009 9:57 AM CDT

Newspapers of the World, Unite: Carr

Collusion could avert disaster—but it won't happen

(Newser) - The newspaper industry is in dire straits, and to fix it, its bosses must “hold hands and jump off the following cliffs together,” writes David Carr in the New York Times. First, end free web access; it will  drive away some readers, but they're not paying for quality...

'Winston Man' Dies of Cancer Amidst Trial
'Winston Man' Dies of Cancer Amidst Trial
OBITUARY
Mar 3, 2009 1:55 PM CST

'Winston Man' Dies of Cancer Amidst Trial

Actor was set to testify against tobacco giant RJ Reynolds

(Newser) - Alan Landers, the one-time face of Winston cigarettes, has died at 68 of lung and throat cancer in the middle of a multi-million dollar legal action against his former employers, the Guardian reports. Landers, who was to testify next month, was among about 9,000 Florida smokers suing cigarette companies...

Search Could Be Twitter's Path to the Big Bucks
Search Could Be Twitter's Path to the Big Bucks
ANALYSIS
Mar 2, 2009 4:20 PM CST

Search Could Be Twitter's Path to the Big Bucks

Site could offer real-time brand info to firms

(Newser) - Twitter is huge, and while it remains relatively unconcerned with how to monetize its prominent position in the online zeitgeist, a few ideas have popped up, Advertising Age reports. One is search: The micro-blogging site is considering charging firms for detailed metrics on who is saying what about their brand....

Food Network Cooks Up Winning Web Strategy

Revenue growth from Web offerings burns the competition

(Newser) - Food Network has found the recipe for double-digit revenue increases during one of the harshest first quarters for media companies in recent memory, Advertising Age reports. Turns out it’s guacamole. FoodNetwork.com saw a 44% spike in ad revenue in January, in large part due to viewers seeking recipes...

Bankruptcies Could Boost US Car Sales

Restructuring could convince consumers to take a chance, say marketers

(Newser) - Contrary to what GM and Chrysler contend, bankruptcies could actually end up boosting their sales. Customers who backed away from the brands amid uncertainty may return once the future is known—even if it's one that entails Chapter 11, marketers tell Advertising Age. Case in point: Studebaker lasted 30 years...

Shoppers Embrace Coupon Clipping 2.0

Digital discounts improve buyer tracking, make coupon use easier

(Newser) - The recession has more Americans clipping coupons, sort of. While coupon use has jumped 10% since October, more of those discounts were downloaded to smart phones and supermarket rewards cards—not cut out from the newspaper. And digital advertising, still a 1% sliver of the discount pie, seems to benefit...

TV Still Advertising's Top Dog
 TV Still Advertising's Top Dog 
Feb 23, 2009 12:19 PM CST

TV Still Advertising's Top Dog

DVR, internet haven't destroyed medium, research suggests

(Newser) - Citing DVR, channel-surfing, and the Internet, many have sounded TV advertising’s death knell—but research shows it may be healthier than ever, Advertising Age reports. The forthcoming results of one large study will likely show the tube is still advertising’s top medium, even for targeting young people. Multiple...

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