advertising

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Online TV Ads More Effective
Online TV Ads More Effective
Dec 27, 2007 3:33 PM CST

Online TV Ads More Effective

Internet viewers find content, advertising more 'engaging' than in conventional spots

(Newser) - Online video advertising is dramatically more effective than conventional TV commercials, a new study finds. Individuals viewing television shows online were found to be 47% more engaged by advertising than other viewers were by commercials during traditional broadcasts, and 25% more engaged by the programming itself, Ars Technica reports.

Dating Site Blasts Rival in Ads
Dating Site Blasts Rival in Ads
Dec 24, 2007 12:46 PM CST

Dating Site Blasts Rival in Ads

Chemistry.com slams eHarmony over lack of gay matching services

(Newser) - Dating site Chemistry.com is again blasting rival eHarmony in an ad campaign, this time for its lack of gay matching services and links to evangelical Christian values, the New York Times reports. The ads show “eHarmony is out of sync with what is happening in America,” Chemistry....

Campaign Ad Spending Sticks With Local TV, Ignores Web

70% of $3B spend will still go to television

(Newser) - This cycle's presidential candidates may have embraced grassroots web campaigns, but they have yet to spend significant sums on web advertising, the Wall Street Journal reports. Instead, they are sticking to local network television ads, which will account for 70% of an estimated $3 billion in advertising dollars. Evan Tracey,...

And Now, South Korea Gets a Word From Its Sponsors

Long a holdout, Seoul legalizes commercials within programs

(Newser) - South Koreans long accustomed to watching uninterrupted boob tube are about to get a jolt of commercial reality—the Korean broadcasting agency has bowed to years of pressure and will at last legalize ads during TV shows. Laws had forbidden even private channels from commercial interruptions, and ads were screened...

'Heroes' Can't Save NBC From Ad Refunds

Dismal fall ratings, writers' strike prompt unusual move

(Newser) - With a lack of fall blockbusters keeping its ratings down and the writers' strike jeopardizing current and future offerings, NBC is giving money back to advertisers for prime time underperformers, the Wall Street Journal reports. Typically, networks give advertisers additional spots—“make goods"—when shows fail to draw....

Microsoft Launches Cell Phone Ad Sales

Graphic or text banners can be shown on MSN Mobile portal

(Newser) - Microsoft launched cell phone advertising in the US Monday, with banner ads displayed on MSN Mobile, a portal accessible from any mobile phone. The ads will be displayed as graphics or text, depending on the user's phone, reports AP. Competitors Yahoo, Google, and numerous smaller companies already sell mobile advertising,...

TV Nets Hope Games Will Hook Viewers

CBS multimedia contest offered clues online and off

(Newser) - TV networks are using scavenger hunt-style games to attract viewers to their shows. Hundreds of players searched for clues online and offline, including on billboards in San Francisco and Minnesota, to crack a game linked to the CBS show "Numb3rs" last month. The network plans to promote more shows...

Internet Advertising to Overtake Radio Spending

Forecaster sees $$$ shift happening by 2008

(Newser) - Spending on Internet advertising will overtake radio advertising next year, a forecaster predicted today. A major advertising agency CEO said the Internet would get 9.4% of the ad market worldwide in 2008, compared to 7.9% for radio, reports AP. The two media are neck-and-neck this year, with 8....

Dude, You're Losing an Account
Dude, You're Losing an Account
Dec 3, 2007 1:22 AM CST

Dude, You're Losing an Account

Dell hires WPP to form one ad agency replacing the work of 800

(Newser) - Computer giant Dell has chosen WPP to handle all of its global advertising and marketing - bringing to one agency $4.5 billion worth of billings that had been spread among an astonishing 800 agencies world wide. The Wall Street Journal reports Dell and WPP will strike a unique partnership...

$$$ Thrown at Buzz Drive Facebook's Beacon Plans

But it's proving difficult to get right on social networking sites

(Newser) - Facebook's efforts to fix its Beacon system show that talk isn't cheap, as marketers increasingly are finding it’s a great way to spread the word about their product. Word-of-mouth advertising has taken off, with nearly $981 million being spent on campaigns last year, a 36% increase from 2005, reports...

Facebook Backs Off Beacon
Facebook Backs Off Beacon
Nov 30, 2007 6:36 AM CST

Facebook Backs Off Beacon

Switches ad platform to 'opt-in' format after users decry involuntary 'sharing'

(Newser) - Facebook has watered down its unpopular Beacon ad platform, which "shared" information about users' online shopping habits with everyone in their Facebook network—without their permission. Now, instead of making users opt out every time they make a purchase if they don't want it to be broadcast, Facebook will...

Tobacco Giant Drops Print Ads for 2008

RJ Reynolds says Rolling Stone flap not an issue in decision

(Newser) - RJ Reynolds won’t buy print ads next year, a break with the tobacco giant's tradition of using newspapers and magazines to reach customers, the Winston-Salem Journal reports. The announcement came the same day an anti-smoking group lambasted RJR and Rolling Stone for four pages of ads abutting a Nov....

Newspaper Ad Profits Down Despite Increase in Online Ads

Editorial staff cuts loom, classifieds hardest hit

(Newser) - A 21% third-quarter increase in newspapers' online advertising revenues was not enough to offset a print ad spending decline that brought total ad spending down 7.4% to $10.9B. As major newspaper companies grapple with contracting print revenues and declining profits, Gannett's USA Today has announced 8.8% cuts...

Facebook Fights Anti-Privacy Charges
Facebook Fights Anti-Privacy Charges
Nov 21, 2007 11:45 AM CST

Facebook Fights Anti-Privacy Charges

Battle with MoveOn hinges on the meaning of 'private'

(Newser) - Facebook jumped to the defense of its new social advertising program yesterday, under attack by a MoveOn campaign. MoveOn calls the program a “massive privacy breach,” but Facebook says that misrepresents Beacon, which does not make information "public." "Information is shared with a small selection...

Americans Turn to Web TV, And Advertisers Too

Madison Avenue product placements court cyber-audiences

(Newser) - As broadband Internet access becomes all-pervasive, more Americans are turning from the tube to YouTube—and Madison Avenue is taking notice. The New York Times looks at the advertising industry's foray into online television, eager to get their products in front of the young, male, affluent audiences of Internet channels...

Products, Not People, to Star in NBC Drama

Marketers could buy key storyline slots under 'DVR-proof' ad strategy

(Newser) - TiVo-weary advertisers might be able to buy their brands starring roles in an NBC drama, Advertising Age reports. A show based on Matt Beaumont’s novel E centers on a fictional ad firm’s work with two real-life companies. The real-life-company slots, estimated near $500,000 each, will buy some...

Florida Juicer Puts Squeeze on Foreign Oranges

Company launches anti-import ad campaign

(Newser) - A Florida orange juice producer is starting an ad campaign to put the squeeze on imported citrus. The campaign by Florida's Natural is aimed primarily at major juice makers such Tropicana and Minute Maid, which rely heavily on Mexico and Brazil for oranges, the Orlando Sentinel reports. The latter nation...

Soon, Advertisers Will Get You Too
Soon, Advertisers Will Get You Too
Nov 8, 2007 12:08 PM CST

Soon, Advertisers Will Get You Too

DVR pioneer Tivo sells demographic data

(Newser) - With cable companies crowding the TV recording industry it once lorded over, TiVo has found a new revenue stream – selling advertisers info about commercial skippers. Already purveyors of minute-by-minute ratings for shows, TiVo will now offer demographic details to hungry advertisers, the Wall Street Journal reports. “I want...

Facebook Ad Plans Raise Privacy Issues

Seems employees can troll, control, and fiddle with personal data

(Newser) - As the advertising industry prepares to harness the personal data of 50 million Facebook users, new privacy concerns are whipping through cyberspace. Valleywag reveals that Facebook employees not only have access to users' profiles and inboxes, but can alter them. And they do—frequently enough that management had to tell...

Google Partners With Nielsen to Tackle TV Ads

Net giant and ratings experts to bring internet-style accountability to TV ads

(Newser) - Google’s enormously successful advertising tracking system is making the move to television, reports The New York Times, in a partnership with television ratings expert Nielsen. With the growing popularity of digital video recorders and download services that allowstelevision watchers to time shift skip ads on their television sets, advertisers...

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