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Honey Nut Cheerios Bee Disappears

It's for a good cause: to bring awareness to declining bee population

(Newser) - He's known for tempting our tummies with the taste of nuts and honey, but it looks like Buzz the bee (or, at least, the northern version of him) will be taking a temporary hiatus. The General Mills mascot used in promotions for Honey Nut Cheerios will be taken off...

Dos Equis Sends 'Most Interesting Man' to Mars ... for Good

Beer brand to start new campaign without actor Jonathan Goldsmith in the fall

(Newser) - Viewers watching Thursday night's Lakers-Cavaliers game on TNT may notice something very interesting—or, rather, someone very interesting. Ad Age reports that a Dos Equis ad will be the farewell promo for Jonathan Goldsmith, aka The Most Interesting Man in the World. The beer brand will send the character,...

Study: GOP Attack Ads Darkened Obama's Skin

'Darkness manipulation is sufficient to activate the most negative stereotypes'

(Newser) - The GOP may have intentionally darkened President Obama's skin in ads during the 2008 presidential campaign in order to capitalize on racial biases, the Washington Post reports. According to a study published Dec. 17 in Public Opinion Quarterly, 86% of attack ads attempting to link Obama to criminal activity...

Louis Vuitton Looks to Video Games for Its New Model

Star of Final Fantasy XIII exchanges sword for handbag

(Newser) - With real people apparently increasingly unable to afford its luxury handbags, Louis Vuitton is opening up a whole new market: fake people. CNN reports the "face" of the company's next ad campaign is Lightning, a collection of pixels and also a major character in the Final Fantasy video...

Ads Featuring Nazi Imagery Pulled From New York Subway

Ads for Amazon's The Man in the High Castle called 'irresponsible and offensive'

(Newser) - An ad campaign that featured Nazi imagery has been pulled from the New York City subway system. Seats on the 42nd Street shuttle between Times Square and Grand Central Terminal were wrapped in Nazi regalia to promote an Amazon video series called The Man in the High Castle based on...

Bloomingdale's Bashed for Holiday 'Date Rape' Ad

The overwhelming response to the ad has been 'creepy'

(Newser) - "Bloomingdale's must be pleased everyone is too distracted by red cups to notice its pro-roofie holiday ad," tweets one Washington Post writer. That's right, another company has found itself in some holiday hot water this week. The Wall Street Journal reports the Internet is in an...

Domino's Adds Pizza Oven to Delivery Car

That seems safe-ish

(Newser) - If James Bond's hours got cut and he had to take a second job delivering pizzas, this is the car Q would undoubtedly work up for him. Domino's latest extreme advertising campaign is a specially designed Chevrolet Spark with room for up to 80 pizzas and sides, as...

CBS Won't Run Ads for Redford Film Unflattering to CBS

Network won't be accepting advertising for movie based on Dan Rather debacle

(Newser) - CBS has refused to run advertising for Truth, the film starring Cate Blanchett and Robert Redford that revisits a painful episode in the network's past involving a discredited 2004 news story on former President George W. Bush's military service record. CBS has denounced the movie, which opens Friday,...

New NSFW Ad Has Tip for Becoming a Grandmother

Denmark does it again

(Newser) - “Send your child on an active holiday and get a grandchild within nine months." That's the message in a new ad from Danish travel agency and sexy commercial-maker Spies Travel. Time reports Danes average 1.73 children per couple, and the country as a whole is trying...

New Artificially Intelligent Ads Are Reading Your Emotions

Camera-equipped billboards can tell if you like what they're selling

(Newser) - Staring at a billboard while stuck in traffic? Well there's a good chance one day soon that billboard will be staring back at you. Quartz reports advertising company M&C Saatchi was testing out what it calls "the world's first-ever artificially intelligent poster campaign" in London over...

Turns Out, We Crave Sexist Food Packaging
Turns Out, We Crave Sexist Food Packaging
NEW STUDY
Sep 16, 2015 8:31 AM CDT

Turns Out, We Crave Sexist Food Packaging

We apparently think healthy food is feminine, unhealthy food is masculine

(Newser) - Are advertisers telling us that healthy food is inherently feminine and unhealthy food is masculine, or is this some ingrained, preconceived notion from deep in our hungry little souls? Reporting in the journal Social Psychology , researchers at the University of Manitoba say in an article titled "Macho Nachos" that...

Chain Owes Michael Jordan $9M Over Ad for a Steak

He didn't authorize it

(Newser) - It's a safe bet that a supermarket chain's steak promotion has now become the most costly $2 coupon in advertising history. A Chicago jury yesterday ordered Dominick's to pay Michael Jordan $8.9 million because it used his name on its ad without permission, reports ESPN . Dominick'...

Nation's First Marijuana TV Ad to Air in Denver

It will run before Jimmy Kimmel's show

(Newser) - People in Denver settling in to watch Jimmy Kimmel's show Monday night will see a little bit of television history—the nation's first TV ad for a marijuana company. As Cannabist reports, it will be a short spot for a company called Neos that sells vape pens with...

Guy Pretends He's in Up, Flies Over Canada in Balloon Chair

Daniel Boria did get arrested, though

(Newser) - Daniel Boria has either seen too many Pixar movies or he's the most ingenious marketer the other side of Niagara Falls. The Canadian wanted to advertise his cleaning-products business in the most visible way possible: by affixing more than 100 helium balloons to a lawn chair and flying over...

Depend&#39;s New Target: Young Women
Depend's New Target:
Young Women
Apr 4, 2015 1:09 PM CDT

Depend's New Target: Young Women

Campaign goes after different demographic

(Newser) - It wouldn't be the first demographic that comes to mind for adult diapers, but Advertising Age notes that Depend's new campaign is going after younger women. The new ad features pantless women walking around in underwear called Silhouette Active Fit. "It's a recognition that many women...

Creator of Pillsbury Doughboy Dead at 89
Creator of Pillsbury Doughboy Dead at 89
obituary
Apr 2, 2015 5:29 PM CDT

Creator of Pillsbury Doughboy Dead at 89

But Poppin' Fresh lives on and on

(Newser) - First the creator of the pet rock dies , and now the creator or another American fixture often accompanied by the word "iconic:" The former Chicago ad man who invented the Pillsbury Doughboy in 1965 has died at age 89, reports the Chicago Tribune . Rudolph Perz was working for...

'Just Do It' Was Inspired by a Killer's Last Words

And Nike execs weren't convinced it would work

(Newser) - Nike's co-founder originally wasn't so sure about the phrase "Just do it," and given its origins, he may have had a point. Dan Wieden, the ad exec who came up with the Nike slogan, tells Dezeen that it's based on the last words of a...

Depressing Ad Was Super Bowl's Most Talked-About

Childhood death ad one of many serious ones

(Newser) - Viewers who watched the Super Bowl mainly for the ads may have found this year a more somber affair than usual, with multiple advertisers stressing serious themes. But a Nationwide ad on preventable childhood death may have gone too far, if the backlash on Twitter is anything to go by,...

James Patterson's Latest Novel Will Literally Self-Destruct

One copy will explode; others are only readable for 24 hours

(Newser) - Reading a James Patterson book is all about thrills, though usually they're just on the page. But his new novel, Private Vegas, will, he says, let readers "become a character in their own thriller." That's because one copy of the book is due—literally—to explode,...

At Heart of Unusual Lawsuit: The Word 'How'

Chobani yogurt in trademark feud with business-ethics guru

(Newser) - A business-ethics expert is at war with a yogurt company, and the word "how" is at stake. Dov Seidman, a bestselling author who pushes for companies with a conscience, focuses his campaigns on "how" business is done; he's got a trademark on the word. Chobani yogurt is...

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