advertising

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Yahoo, Google Rejigger Ad Partnership to Stick to Rules

Deal scaled back in effort to appease anti-trust regulators

(Newser) - Yahoo and Google have scaled back their ad partnership in a bid to satisfy regulators concerned that the deal will run afoul of anti-monopoly rules, insiders tell the Wall Street Journal. The new deal caps the amount of revenue Yahoo can earn from the deal at 25%, and slashes the...

Google, Yahoo May Ditch Talks on Ad Alliance

Unwilling to compromise, the Web giants may dissolve negotiations

(Newser) - Google and Yahoo's potential partnership is on the rocks. The two sides are still searching for a middle ground on an advertising deal, but both sides could walk away from the talks as early as next week, the Wall Street Journal reports. The main stumbling block is a consent decree,...

Fox Ponies Up as Ad Picture Clouds
 Fox Ponies Up
 as Ad Picture
 Clouds 
analysis
Oct 23, 2008 6:19 PM CDT

Fox Ponies Up as Ad Picture Clouds

(Newser) - With the election season winding down and the economy slumping, Fox News could have trouble paying the heavy hitters it's signed and re-signed to multimillion-dollar contracts, the New York Times reports. Experts agree that advertising, a big chunk of Fox’s budget, will fall off after the amazing expenditures during...

UK Group Raises $80K for Atheist Bus Ads

Fundraising target far surpassed, campaign may expand nationwide

(Newser) - A campaign to plaster London buses with agnostic advertising has far exceeded its fundraising goal, the Guardian reports. The ads, aimed to counter what one writer sees as overbearing Christian messages, will say, “There’s probably no God. Now stop worrying and enjoy your life.” Organizers have raised...

Dunkin' Donuts Brews Up Showdown With Starbucks

Dunkin' fires new salvo in coffee wars with blind taste tests

(Newser) - Dunkin' Donuts is aiming to punch holes in Starbucks' share of the coffee market with an aggressive new ad campaign, the Seattle Post-Intelligencer reports. The ads portray Dunkin' Donuts coffee as being the choice of "hard-working Americans" and boast of having beaten Starbucks' house blend in blind taste tests....

Dems Wield Cash in Battle for Southern Senate Seats

Unseating McConnell, Dole, others possible with funds high, GOP popularity low

(Newser) - With a huge fund-raising edge allowing for wide advertising blitzes, Democrats are pushing hard for Senate seats in red states even recently thought unwinnable, Alexander Bolton writes in the Hill. In North Carolina, Dems see a chance to unseat Elizabeth Dole; in Georgia, Saxby Chambliss; in Mississippi, Roger Wicker; and...

High Court Appears Cool to Smokers' Suit

Marlboro ads make people really inhale, lawyers tell high court

(Newser) - Supreme Court justices appeared skeptical over a lawsuit against Philip Morris cigarette ads today, McClatchy reports. A group of Maine smokers claim that ads for Marlboro Lights are deceptive, saying the company knew smokers would inhale more deeply on them and draw in more chemicals. At stake is the power...

Negative Ads Spread to Drive-Thru, Food Aisle

Tough economy forces brands to take pot shots at competitors

(Newser) - Perhaps inspired by politicians, marketers are stepping up the attacks in campaigns for consumers’ food dollars, the Wall Street Journal reports; complaints of misleading comparison ads are up 50% since last year. Hard times means marketers have to try harder to give consumers “a reason to buy you,”...

PepsiCo Offers $1M for Winning Super Bowl Ad

Company bets hefty prize will rekindle buzz around consumer-generated ads

(Newser) - PepsiCo is aiming to grab Budweiser's crown as king of the Super Bowl ads with a contest offering $1 million to anyone who can create a Doritos ad that tops viewer ratings during the game, the Wall Street Journal reports. The company hopes the cash prize will put a fresh...

Obama Smears Are Low-Profile Precision Strikes

Efforts to emphasize Democrat's "foreign-ness" dodge publicity

(Newser) - This election’s smear campaigns are precision strikes flying under the radar, unlike the publicity assault from the Swift Boat attacks last time around, the New York Times reports. An independent group has run cable ads heavy on racial overtones in Detroit’s suburbs, linking Barack Obama to controversial black...

Wall St. Ads Must Stop Lying
 Wall St. Ads Must Stop Lying 
OPINION
Sep 20, 2008 7:11 PM CDT

Wall St. Ads Must Stop Lying

Time for banks to level with customers

(Newser) - You may see some ironic ads by flicking on CNBC. Financial companies have spent decades advertising their stability and trustworthiness, but these days such claims seem ridiculous, writes Paul Farhi of the Washington Post. As recently as Monday, AIG was running ads with the slogan “The Strength to Be...

Advertisers Go for the Nose
 Advertisers Go for the Nose 
Sep 17, 2008 8:51 PM CDT

Advertisers Go for the Nose

It's not just perfume in magazines anymore

(Newser) - If you think scented advertising begins and ends with old-school scratch-and-sniff ads, brace yourself, and your nose, for a coming assault. It's sort of a double-whammy in the advertising world, Salon reports: Marketers are learning more every day about how smells hold sway over our emotions, and chemists can synthesize...

Baseball Strikes It Rich With Online Content Pitch

MLB web presence adds to—not detracts from—fans' TV, ballpark experiences

(Newser) - Major League Baseball’s full-bore embrace of the internet is paying off for its online service, Jay Yarow writes in BusinessWeek. Most professional sports leagues limit web content for fear of encroaching on TV ratings, but MLB’s Advanced Media allows streaming video of full games, downloadable highlights from every...

'Misleading' iPhone Ad Banned
 'Misleading' iPhone Ad Banned 
Aug 27, 2008 4:42 PM CDT

'Misleading' iPhone Ad Banned

British regulators say claim that device can access 'all parts of the internet' is untrue

(Newser) - British advertising regulators have banned a commercial claiming iPhones have “access to all the parts of the internet,” citing technological limitations that prevent users from seeing some websites, CNET News reports. iPhones don’t have Flash or Java, and while Apple simply intended to contrast the product with...

Campbell Soup Sacks NFL Moms
 Campbell Soup
 Sacks NFL Moms
Aug 27, 2008 1:18 PM CDT

Campbell Soup Sacks NFL Moms

Mrs. McNabb and Co. out as brand focuses on independence

(Newser) - Wilma McNabb and the other NFL moms are finished as corporate spokespeople, the Wall Street Journal reports. Campbell's Chunky Soup has launched a new distinctly mom-less advertising campaign after market research indicated that the 30-year-old men they’re targeting weren’t relying on their mothers’ food advice. Their new ad...

Critic's Hoax Makes Spectator Turn Red

Wine magazine honors 'excellence' of imaginary restaurant

(Newser) - Wine Spectator bestowed one of its awards of excellence on the Milan restaurant Osteria L'Intrepido. Problem being, the restaurant doesn't exist. A mischievous wine critic made it up, along with its wine list—which featured wines panned by the magazine—then forked over the $250 application fee, the Los Angeles ...

Microsoft's Answer to Apple Ads: Seinfeld

Comedian to front $300M campaign to counter stodgy image

(Newser) - So what's the deal with Microsoft ads? The company has enlisted Jerry Seinfeld to spearhead a new $300-million campaign, the Wall Street Journal reports, to try to shake the negative buzz about Vista, and the nerdy, feckless image projected by John Hodgeman in Apple's popular "Mac vs PC" ads....

Tastes Great or Less Filling? Old Ad Slogan Coming Back

(Newser) - Does it taste great, or is it less filling? Miller Lite drinkers can have it both ways, the Chicago Tribune reports: The beer’s 30-year-old slogan “Great taste, less filling” is being resurrected for a fall advertising campaign coming to a TV, radio, and store near you. Parent company...

Booming Brazil Nabs A-List Ad Campaigns

From SJP to Richard Gere, American stars making pitches in Rio

(Newser) - If you want proof that the Brazilian economy is on fire, look no further than the TV ads. While Sarah Jessica Parker professes her love for a Sao Paulo mall, Richard Gere promotes hair care products in dubious Portuguese. What's made the influx of American stars possible, writes Bloomberg, is...

Bank Ads Helped Spin 2nd Mortgages
Bank Ads Helped Spin
2nd Mortgages
Aug 15, 2008 11:59 AM CDT

Bank Ads Helped Spin 2nd Mortgages

Home equity loans, once desperate moves, now total $1 trillion

(Newser) - Until recently, borrowing against one's home was considered a desperate measure, but now it's commonplace. Since the 1980s, outstanding home-equity loans—once called second mortgages—have exploded a thousandfold to more than $1 trillion. The New York Times looks at how banks waged a concerted advertising campaign to transform Americans'...

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