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Stories 441 - 460 | << Prev   Next >>

Mac Attack Ad's Endless Media Coverage? Priceless

Spot airs everywhere, despite small spend

(Newser) - John McCain's tough TV spot, which attacks Barack Obama for backing out of a visit to US troops in Germany because he couldn't bring TV cameras along, has become one of the most widely seen ads of the campaign. That's pretty impressive, considering it only aired as a paid commercial...

TiVo-Amazon Deal Offers Onscreen Buying

DVR pioneer aims to create 'underpinnings of a future business model for TV'

(Newser) - TiVo and Amazon have teamed to introduce a “product purchase” tool that will allow viewers to buy the products being plugged onscreen, the New York Times reports. Soon, when Oprah Winfrey plugs a book or David Letterman talks up his musical guest, TiVo customers will be able to order...

In Tough Times, McDonald's Revives a Jingle

'Two all-beef patties' Big Mac slogan seeks new tune on MySpace

(Newser) - In 1974, with an unpopular war raging and inflation on the rise, McDonald's launched a jingle—"Two all beef patties, special sauce..."—to promote its signature product, the Big Mac. Decades later, in similar circumstances, the fast food giant is reintroducing the mantra-like list of ingredients via...

Dissonant Ads Put Agency in Olympic Bind

Pitches for Adidas, Amnesty conflict—and inflame China opinion

(Newser) - A major advertising firm finds itself in an awkward predicament, the Wall Street Journal reports, after realizing it produced ads to drum up patriotic support for Chinese athletes in the Beijing Olympics as well as graphic spots criticizing China's human-rights record for Amnesty International. New York-based TBWA Worldwide has renounced...

Don't Adjust Your Set: You See Gray
Don't Adjust Your Set:
You See Gray
Jun 30, 2008 5:32 PM CDT

Don't Adjust Your Set: You See Gray

Average live TV viewer's age hits 50 for the first time

(Newser) - The average live TV watcher is 50 years old for the first time in history, Variety reports. The five broadcast networks' average viewer aged out of the desirable 18-to-49 demographic last season. Four of the five nets are rapidly skewing older, while CBS is remaining more or less steady, according...

Google Teams Up With Family Guy Creator

Ad-driven McFarlane webisodes will appear on targeted sites

(Newser) - In a unique advertising move, Google and Family Guy creator Seth McFarlane are creating an ad-driven internet cartoon series, the New York Times reports. Using its AdSense service, Google will place two-minute animated "webisodes" of McFarlane’s Cavalcade of Cartoon Comedy on websites likely to draw the animator's target...

Ads Tap Into That 'Mad-as-Hell' Feeling

Companies use consumer rage to sell

(Newser) - Advertisers are feeling our pain. So they're tapping into consumer rage over rising prices by saying "we understand," and using that to sell products and services. Take a Southwest ad that asks what the competitors have been smoking. "Apparently, your rolled-up $20s," it quips. A legion...

Google Plans Service to Track Surfers' Activity

Plan would help companies target ads

(Newser) - A new Google service will track web users’ activity to help companies target ads, raising concerns about conflict of interest, the Wall Street Journal reports. The free tool will use server data to track hits, a plan that threatens current industry giants comScore and Nielsen Online. Those paid services employ...

Ad Execs Feel Besieged by Google & Co.

Net giants' deep pockets could squeeze creativity, competition

(Newser) - Advertisers are spooked at net giants like Google and Microsoft throwing their weight around in the world of online advertising, the New York Times reports. With its ad deal with Yahoo drawing fire at conference in Cannes, Google “clearly wants to replace the advertising industry in its totality,"...

Guess Who Has the Most Trusted Brand in America?

Google proves you don't need advertising if consumers see you as good citizen

(Newser) - Google is officially the most trusted company in America, Advertising Age reports. The search giant’s rise is all the more incredible because it spends essentially nothing on advertising, and all the sweeter because it’s taking the top spot from rival Microsoft. Oil companies bring up the rear in...

Billboards Reach Out and Almost Touch Someone

New billboards watch, interact with passers-by

(Newser) - Imagine a world where billboards watch you, react to your movements and invite you to interact with them. That world is pretty much here, reports MIT Technology Review. State-of-the-art motion-capture cameras in new Samsung billboards should provide all the interactivity of a touch screen—without any of the touching. The...

McCain, Obama Raise $21M Each
McCain, Obama Raise $21M Each
Jun 21, 2008 12:11 PM CDT

McCain, Obama Raise $21M Each

Dem suffers slowest fundraising month of the year, campaigns with Clinton next week

(Newser) - John McCain nearly matched Barack Obama’s fundraising intake last month, granting the presumptive Republican presidential nominee “a level of parity that would have been unimaginable just a few months ago,” MSNBC says. McCain scored $21.5 million while Obama, whose fundraising slumped to its lowest levels of...

Did Armani Give Becks a Package Deal?

Tab's comparison has tongues wagging about how true to life underwear ad is

(Newser) - Some skivvies sleuthing has a British tabloid wondering if San Franciscans are seeing a larger-than-life David Beckham in 100-foot-tall Armani underwear ads dominating downtown Union Square, MSNBC reports. The Daily Mail compares Armani's images to some 2006 pics of Becks beachside which show his Speedo decidedly less … full. “...

Forget Sex, Crudeness Sells
  Forget Sex, Crudeness Sells 
Jun 18, 2008 10:10 AM CDT

Forget Sex, Crudeness Sells

Madison Ave ditches wholesome toons for 'edginess' of 'Family Guy'

(Newser) - Advertising execs usually like spokesmen to be safe, wholesome, family-friendly figures. So why the heck are the Griffins their new darlings? From Coca-Cola to Subway, everyone seems to be tapping the "Family Guy" clan, despite the show’s tendency to joke about sex, religion, AIDS, and other wholesome, family-friendly...

Sam Zell: Saving Newspapers, or Burying Them?
Sam Zell: Saving Newspapers, or Burying Them?
Analysis
Jun 9, 2008 5:58 AM CDT

Sam Zell: Saving Newspapers, or Burying Them?

News cuts may stem advertising losses or hemorrhage them

(Newser) - Sam Zell and his Tribune Company announced last week that they would trim 500 pages of news each week from the conglomerate's dozen newspapers, including the LA Times and the Chicago Tribune. But is a paper split 50-50 between news and ads the solution for an industry in crisis? The...

In-Game Ads Coming to PS3
In-Game Ads Coming to PS3
Jun 4, 2008 3:14 PM CDT

In-Game Ads Coming to PS3

EA games expected on board with Sony; product placement to be updated via Web

(Newser) - Sony has struck a deal to bring in-game advertising to its PlayStation 3 console, the Wall Street Journal reports. Many games have already toyed with product placement and ads, but thanks to the deal with IGA Worldwide, those digital billboards can now be updated in real time. Electronic Arts will...

NBC's Olympic Ad Sales Lag
 NBC's Olympic Ad Sales Lag   
Jun 4, 2008 2:19 PM CDT

NBC's Olympic Ad Sales Lag

Network up to $300M behind targets as protest fears, economy slow demand

(Newser) - With the Beijing Games just more than two months away, NBC is still well short of Olympics advertising sales goals, the New York Post reports. Though the network says sales are strong, sources say it's between $150 million and $300 million off, with pro-Tibet protests and the slow economy keeping...

Big Clients Slam Google 'Piggybacking'

Smaller companies 'piggybacking' on larger brand names

(Newser) - Google is under fire from big companies upset about an advertising mechanism that sometimes results in smaller companies “piggybacking” on larger ones, the Wall Street Journal reports. For example, a hotel search turned up an ad labeled “Marriott Atlanta” that led to hoteltravel.com, which isn’t authorized...

Smart Billboards: They're Watching You

Advertisers use surveillance technology to gather data on passers-by

(Newser) - Advertisers are bringing billboards into the 21st century by fitting them with cameras that record details used to determine a passer-by's age, sex, and race, the New York Times reports. Companies plan to use the technology to tailor the advertising to the person standing in front of it. The tiny...

More Advertisers Text to (Willing) Customers

Media companies jumping on board as ads have higher success rate than Web versions

(Newser) - Text-message advertisements are catching on with marketers, largely because consumers actually ask to receive them—or at least to receive content that ads are attached to, the Wall Street Journal reports. Coors Light, for example, added marketing blurbs to text alerts requested by fans during last month's NFL draft, of...

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