advertising

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Ditching TV Ads Helps Put Gap Back on Track

Clothing seller sees profit up 40% after cutting marketing costs

(Newser) - The Gap's balance sheet is back in the black, helped along by its decision to stop spending on TV ads, Advertising Age reports. The clothing retailer slashed marketing spending by nearly a fifth in the first quarter and saw profits leap 40%, even as sales slumped. The Gap has switched...

Study: Drug Ads Misleading. No, Really.

Big pharma uses tricks, distractions to veil harmful side-effects

(Newser) - Drug ads are multiplying on TV, and manufacturers are starting to advertise medical equipment used in invasive procedures, so now might be a good time to wonder what the spots are telling us. Not as much as they should, Time reports. An independent researcher has found drug companies are using...

EU Will Toughen Car Ads to Curb Gas Guzzlers

Regulations would require CO2, gas mileage info in every advertisement

(Newser) - Car ads in Europe will soon have to highlight gas mileage and carbon dioxide emissions under regulations in the works from the European Union, Der Spiegel reports. EU commissioners hope regulating ads will motivate more Europeans to ditch gas-guzzling models, but manufacturers and media execs aren’t happy. The plan...

Congress to Probe 'Misleading' Drug Ads

Cholesterol, anemia drugs in spotlight

(Newser) - A congressional panel will examine three ad campaigns as part of a move to tighten regulations on drug companies' direct-to-consumer marketing, the Wall Street Journal reports. The committee will focus on ads for cholesterol drugs Vytorin and Lipitor, and anemia drug Procrit, which has been promoted as an anti-fatigue drug...

Competition for Cable Customers Turns Nasty

The cable wars turn nasty as telcos fight for a beachhead

(Newser) - The battle for a larger share of TV customers has taken a nasty turn as companies like Time Warner, DirecTV, and Verizon hone ad campaigns highlighting rivals' shortcomings, the Wall Street Journal reports. It's not the first time operators have taken shots at each other, but it signals a ramping-up...

New Hillary Attack Ad Features bin Laden

Hillary invokes terrorist to cast doubt on Obama's readiness

(Newser) - Voters go to the polls today in Pennsylvania after a bruising last day of campaigning in which Hillary Clinton unleashed a particularly harsh attack ad that uses an image of Osama bin Laden. The TV spot shows news footage of Black Thursday, Pearl Harbor, the Berlin Wall and the mastermind...

Ad Networks Gain in Race for Clicks Online

Better targeting, rates draw advertisers away from portals like AOL

(Newser) - Once, advertisers bought web ads the way they bought TV spots: by buying space on popular sites to increase brand visibility. Now the mentality has changed, the New York Times reports: Buyers want targeted buys that produce lots of clicks for their buck. Increasingly, that means they’re turning away...

'Cloud' Ads Float Sky-High
 'Cloud' Ads Float Sky-High 
Apr 17, 2008 2:36 PM CDT

'Cloud' Ads Float Sky-High

Flying logos don't pollute, either, company says

(Newser) - Forget blimps. A new kind of advertising sends company logos sky-bound in the form of clouds themselves—or almost. “Flogos” are flying, cloud-like shapes created from a soapy mixture pumped up with helium and other gases. The floating messages, sent up by repurposed snow machines, are completely safe, both...

Mock Rocker Woos Teens to the White Stuff

'White Gold' video hot on YouTube, but will it rock milk sales?

(Newser) - He drinks milk out of his hollow, transparent guitar and hits power chords while singing the virtues of the white stuff. The frontman for "White Gold" doesn’t have a milk mustache, but the dairy industry hopes the ad campaign centered around the fake rock god will boost declining...

Web Videos May Be Ad Gold Mine
Web Videos
May Be Ad
Gold Mine
Apr 4, 2008 3:12 PM CDT

Web Videos May Be Ad Gold Mine

Market expected to explode as media companies retool

(Newser) - TV networks, major news organizations, and independent producers are all scrambling to create Web videos that will let them snag a portion of the ad dollars flowing online. Ad spending on Internet videos will grow to $4.3 billion by 2011, say researchers—a 455% increase over today. "It's...

LA Billboards Off the Charts
 LA Billboards Off the Charts 
OPINION
Apr 3, 2008 3:21 PM CDT

LA Billboards Off the Charts

Times columnist blasts industry's 'well-lawyered hissy-fit' against city count

(Newser) - Billboards are out of control in the City of Angels, Pat Morrison writes in the Los Angeles Times, and an industry with almost no accountability is again fighting city efforts at regulation. Giants Clear Channel and CBS Outdoor are throwing a "well-lawyered hissy-fit" against an effort to make the...

Woody Allen Sues Over Rabbi Billboard

American Apparel ads didn't have comedian's blessing

(Newser) - Woody Allen is suing American Apparel for plastering his image on various billboards and advertisements without his permission, the Wall Street Journal reports. The ads showed the director dressed as a rabbi beside Yiddish text that translates to “the Holy Rebbe.” Apparel neglected to ask Allen’s permission,...

Slowing Click Rate Hits Google Shares

Third monthly decline prompts fears for search king

(Newser) - Google shares declined 2.7% yesterday as the company reported its third month-on-month drop in advertising clicks, MarketWatch reports. Google's market share is still expanding, but that growth won't show up on the bottom line if the clicks that generate revenue keep slipping. The firm has shed 14% of its...

YouTube Will Show When, Where Clips Are Hot

New feature will help marketers direct ads

(Newser) - In what could be a boon to advertisers, a new YouTube feature will allow video makers to see when and where their clips are being watched, reports the New York Times. YouTube Insight will show a map and graph representing the video’s popularity by state and over time--interesting information...

Smashing Pumpkins Sue Virgin Over Pepsi Ads

Pepsi Stuff promotion violated contract, undermines artistic integrity: rockers

(Newser) - The Smashing Pumpkins are suing Virgin Records, claiming the company illegally used the band's name and music in ads for Pepsi and Amazon.com, the Guardian reports. The rockers' contract does not allow using the band in promotional campaigns such as the Pepsi Stuff ads, and members would “never...

Seacrest Media Empire Still Expanding

'American Idol' host runs 6 companies and wants to 'try everything'

(Newser) - Ryan Seacrest has a mission, and he’s proud to admit it: He aims to be the Dick Clark, Merv Griffin, and Larry King of his generation. Since childhood, the "American Idol" host has plotted every step to get closer to his goal, writes Tom Shales in the Washington ...

Easter Defies Madison Avenue
 Easter Defies Madison Avenue 
Mar 23, 2008 8:00 AM CDT

Easter Defies Madison Avenue

Religious holiday's originis too wild to tame into commercialism

(Newser) - Christmas’ religious meaning is lost in a sea of advertising, parties, and major retail dollars, but Easter has resisted becoming a “consumerist nightmare”—and that’s because its Christian origins demand serious thought, writes James Martin in Slate. While “the Christmas story is easily reduced to pablum,...

Atlantic Denies Going Tabloid
 Atlantic Denies Going Tabloid 
Mar 12, 2008 4:59 PM CDT

Atlantic Denies Going Tabloid

Spears cover story raises eyebrows among loyal readers

(Newser) - Loyal Atlantic subscribers are in for a shock: Britney Spears graces the April cover. Though the magazine has showcased Marilyn Monroe and Humphrey Bogart, the prime real estate granted to the pop-tart has some questioning the effect dropping advertising and newsstand sales are having on the venerable journal's direction—and...

Café-Loving Kids Cash In on Laptop Ads

German firm pushes screen-back billboards at universities

(Newser) - A German company has a solution for university students who spend their time in cafés and need extra cash for coffee: laptop advertisements, Der Spiegel reports. Just slap a sticker on the back of your screen and you could earn $320 for a few months of public studying. Berlin-based...

Murdoch 'More Pessimistic' About Economy

Downturn worse than expected by Rupe, who won't fight for Yahoo

(Newser) - The last month has made media boss Rupert Murdoch "a lot more pessimistic" about the outlook for the US economy, Reuters reports. Ad revenue is below expectations at his TV stations and newspapers and he expects "a temporary downturn for a year or so" at Dow Jones, the...

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